unit 9

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término definición
an advertisement
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ad
a notice, picture, or film telling people about a product, job, or service
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advertisement
a planned series of advertisements to persuade people to buy it or use product or service
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advertisingcampaign
a colourless liquid which can make you drunk
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alcohol
To make customers feel interested in something or want to go somewhere
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(to) attract customers
the group of people together in one place to watch or listen to a play, film, someone speaking
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audience
a group of people with official responsibility for a particular area of activity
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authorities
an alcoholic drink made from grain
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beer
a very large board on which advertisements are shown, especially at the side of a road
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billboard
to improve or increase sales
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(to) boost sales
when someone decides that an organized event will not happen or stops an order for something
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cancellation
money in the form of notes and coins, rather than cheques orcredit cards
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cash
to discover, see or realise something
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(to) catch
a small paper tube filled with cut pieces of tobacco, which people smoke
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cigarettes
to choose an item on a computer screen by pressing one of the buttons on a mouse
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(to) click on a link
a customer or someone who receives services
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client
a method of paying for goods or services at a later time, usu with some interest
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credit
the practice of sending advertisement directly to particular people through the post
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direct mailing
a reduction in the usual price
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discount
to copy information from the Internet or from another computer to your computer
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(to) download
to start working producing/selling goods in a particular market
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(to) enter a market
To make something become bigger in size, number, or importance
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(to) expand
to increase the number of services provided
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(to)expand range of services
when you use a lot of effort to defeat someone or achieve something, or to stop something happening
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fight
the symbol for a number or an amount expressed in numbers
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figure
certain amount of money exacted as a penalty
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fine (to collect)
food preserved at a very low temperature so that it becomes hard
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frozen
to start or continue, often after obtaining permission
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(to) go ahead
a very large shop, usually outside the centre of town
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hypermarket
to sell more of your products or services compared with other companies than you did in the past
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(to) improve market share
a rise in the amount or size of something
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increase
to stop a person from speaking for a short period by something you say or do
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(to)interrupt
a rule, usually made by a government, that is used to order the way in which a society behaves
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law
having life
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live
recorded or seen while it is happening
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live
a person who is elected or chosen to govern a town or city
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mayor
newspapers, magazines, radio and television considered as a group
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media (massmedia)
That cannot be returned, for example of customers are not happy or change their minds
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non-refundable
something that you must do
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obligation
To take an amount of money off the usual cost of something
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(to) offer a discount
describes an experience or opportunity that is very special because it is the only time you will be able to have it
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once-in-a-lifetime
outside rather than in a building
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outdoors
an advertisement that appears on the streets in the form of billboards, etc
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outdoor advertisement
done using the Internet
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online
an activity which is done for enjoyment
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pastime
if someone is given permission to do something, they are allowed to do it
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permission
damage caused to water, air, etc. by harmful substances or waste
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pollution
coming or happening before something
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preceding
advertisement printed in newspaper, magazine etc
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press ads
to make more people aware of a product, company etc, for example by advertising it
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(to) promote aname
complete or extreme
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radical
a set of products of a particular type
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range
The action of moving something, especially a company or its workers, to a new place to work or operate
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relocation
a person who lives or has their home in a place
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resident
some products which are supposed to help person become thinner
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slimming products
a position, a time, or an opportunity for someone/something, for example, in a list, a programme of events or a series of broadcasts
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slot
a game played between two teams of eleven people, where each team tries to win by kicking a ball into the other team's goal
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soccer
information based on a study of the number of times something happens or is present
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statistics
to stay in front of
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(to)stay ahead of
strongly limiting someone's freedom to behave as they wish
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strict
to describe or express the important facts or characteristics about something or someone
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(to) sum up
the group of people that a TV programme, advertisement, etc. is aimed at
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target audience
an amount of time which is officially allowed for a single event in a planned order of activities or events
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time slot
to do or begin to do something, especially something that will take a long time or be difficult
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(to) undertake
something that makes you understand there is a possible danger or problem, especially one in the future
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warning
the decorative arrangement of goods behind the window at the front of a shop, in addition to the window itself
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window
an alcoholic drink which is usually made from grapes
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wine
the process of people telling each other about something
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word-of-mouth
the period of your life when you are young or the state of being young
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youth

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