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término		definición
Word of mouth empezar lección		сарафанное радио, из уст в уста
When it comes to empezar lección		что касается
Web retailers empezar lección		онлайн продавцы
To wow empezar lección		удивлять
To weed out the half-hearted empezar lección		отсеять лишенных энтузиазма, незаинтересованных
To submit frank online reviews empezar lección		публиковать честные отзыв онлайн
To stay in direct touch with empezar lección		оставаться в прямом контакте с кем-либо
To soar empezar lección		взлетать, стремительно повышаться
To set the stage for empezar lección		подготовить почву для
To rule something out empezar lección		исключать что-либо
To pursue the strategy empezar lección		следовать стратегии
To proclaim empezar lección		провозглашать, объявлять
To permeate empezar lección		проникать, пропитывать
To have in stock empezar lección		иметь в наличии
To embrace empezar lección		принимать
To be flat-out customer obsessed empezar lección		быть отчаянно одержимым покупателями
Steadfast empezar lección		твердый, прочный, устойчивый
Solid foundation empezar lección		крепкая основа, прочный фундамент
Sluggish economy empezar lección		вялая, застойная экономика
Scrappy empezar lección		лоскутный, состоящий из остатков, обрывков
Poster child empezar lección		олицетворение, образец
Payoff empezar lección		результат, отдача, окупаемость
IRS empezar lección		Налоговая службы США
In somebody’s favor empezar lección		в чью-то пользу
Harsh economy empezar lección		жесткая экономика
Gross merchandise sales empezar lección		общий объем продаж
Down the line empezar lección		в дальнейшем, в будущем
Customer intimacy empezar lección		доверительные отношения с клиентами
Customer-driven marketing strategies empezar lección		маркетинговые стратегии, ориентированные на клиентов
Cornerstone empezar lección		краеугольный камень
Brand loyalty and buying dollars empezar lección		приверженность бренду и готовность платить
To revive your spirits empezar lección		возродить дух, поднять настроение
To revisit empezar lección		коснуться еще раз
To retain customers empezar lección		удерживать клиентов
To lose sight of underlying customer needs empezar lección		терять из вида основные потребности
To expand on empezar lección		подробно рассказать о
To gain insights into empezar lección		получить четкую картину
To go to great lengths empezar lección		делать все возможное, отдавать все силы
To immerse yourself in empezar lección		погружаться в
To empower empezar lección		расширить возможности
To disparage the product to others empezar lección		делиться с другими негативными отзывами о товаре
To carry out marketing empezar lección		проводить маркетинговые исследования
To bring about profitable customer relationships empezar lección		добиться выгодных отношений с покупателем
Merchandise empezar lección		товары, изделия
Key building blocks empezar lección		ключевые составляющие
Staggering proposal empezar lección		ошеломляющее предложение
Target audiences empezar lección		целевая аудитория
To add up to empezar lección		сводиться к, складываться
Marketing myopia empezar lección		маркетинговая близорукость
Low-end consumers empezar lección		покупатели, выбирающие самые дешевые товары
Intangible empezar lección		неосязаемый
Human makeup empezar lección		склад человека
High-octane NASCAR experience empezar lección		мощный, высокооктановый опыт просмотра гонок «Наскар»
Exhilarating empezar lección		головокружительный, веселящий
Deprivation empezar lección		лишение, нехватка
Affection empezar lección		привязанность, любовь
Backed by empezar lección		подкрепленный, поддерживаемый
Backup brain empezar lección		резервная копия мозга
Dazzling calculation empezar lección		ослепительный расчет
A broad array of empezar lección		широкий спектр, набор
Engaging and relevant brand messages empezar lección		интересные и актуальные послания бренда
A wealth of platforms for airing and sharing brand views empezar lección		множество площадок для трансляции и распространения позиций бренда
Frequency marketing programs empezar lección		частотная маркетинговая программа
Frequency of support calls empezar lección		частотность обращения в службу поддержки
Genuine contributions empezar lección		реальный вклад
More than double empezar lección		более чем в два раза
Infinitely empezar lección		безгранично, бесконечно
Intrusion empezar lección		вторжение
Mass marketing empezar lección		маркетинг товаров массового спроса (массовый)
Patronage discounts empezar lección		скидки для постоянных клиентов
Wholesaler empezar lección		an intermediary that sticks manufacturers’ goods or merchandise and sells it to retailers and professional buyers
Wants empezar lección		the form human needs take as they are shaped by culture and individual personality
Vendor empezar lección		a person or organisation that sells property, or products rather than service
To penetrate a market empezar lección		to start selling, or sell more and more
To monopolise a market empezar lección		to be the only company selling on a market
To dominate a market empezar lección		to be the most important company selling on a market
To drive another company from a market empezar lección		to make the other company leave the market, perhaps because it can no longer compete
To enter a market empezar lección		to start selling for the first time
To leave (withdraw from, get out of) a market empezar lección		to stop selling
To corner a market empezar lección		to become the main company selling on a market
The free market empezar lección		an economic system where prices, jobs, wages, etc. depend on what people want to buy, how much they are willing to pay, etc., rather than being controlled by the government
The competition empezar lección		all the products, businesses, etc. competing in a particular situation, seen as a group
Street vendor empezar lección		people selling things in the street
Product differentiation empezar lección		making a product (appear to be) different from similar products offered by other sellers, by product differences, advertising, packaging, etc.
Product features empezar lección		the attributes or characteristics of a product, such as size, shape, quality, price, reliability, etc.
Market skimming empezar lección		setting a high price for a new product to make maximum revenue before competing products appear on the market
Needs empezar lección		states or deprivation
Price elasticity empezar lección		the extent to which supply or demand of a product responds to changes of price
Seller empezar lección		a person or organisation that sells something
Sales representative empezar lección		someone who contact existing and potential customers, and tries to persuade them to buy good or service
Market segmentation empezar lección		dividing a market into distinct groups of buyers who have different requirements or buying habits
Market reforms empezar lección		changes to an economy made by a government so that it becomes more like a market economy
Market prices empezar lección		prices that people are willing to pay, rather than ones fixed by the government
Marketplace empezar lección		producers and buyers in a particular market economy, the way they behave, etc.
Market penetration empezar lección		the strategy of setting a low price to try to sell a large volume and increase market share
Marketing empezar lección		the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return
Marketing myopia empezar lección		the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products
Market opportunities empezar lección		possibilities of fulfilling unsatisfied needs in sectors in which a company can profitably produce goods or service
Market offering empezar lección		some combination of products, services, information, or experiences offered to a market to satisfy a need or want
Market forces (pressures) empezar lección		used to talk about the way that a market economy makes sellers produce what people want to buy, at prices they are willing to pay
Market empezar lección		the set of all actual and potential buyers of a product or service
Key players empezar lección		the most important companies in a particular market
Industrial buyer empezar lección		an organisation that buys things for use in producing its own goods or services
Demands empezar lección		human wants that are backed by buying power
Distribution channel empezar lección		all the companies or individuals (middlemen) involved in moving goods or services from producers to consumers
Consumers empezar lección		people who buy products or services for their own use, especially when considered as members of large groups buying things in advanced economies
Exchange empezar lección		the act of obtaining a desired object from someone by offering something in return
End-users empezar lección		people who use products (particularly computer equipment and technology)
Customer base empezar lección		customers considered as a group
Competitors (rivals) empezar lección		companies or products in the same market
Competition empezar lección		the activity of trying to sell more, be more successful, etc.
Buying (purchasing) manager empezar lección		someone in a company or a shop responsible for buying goods that it uses or sells
Client empezar lección		person or organisation who buys the services of professionals such as accountants, lawyers etc.
Client base empezar lección		clients considered as a group
Clientele empezar lección		people who buy a company’s or a professional’s products or services, especially expensive or exclusive ones
Buyer (purchaser) empezar lección		a person or organisation that buys something
Value proposition empezar lección		the set of benefits or values a brand promises to deliver to consumers to satisfy their needs
Social responsibility empezar lección		community engagement and individual well-being
Societal marketing concept empezar lección		the idea that a company’s marketing decisions should consider consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests
To market a product empezar lección		to make a plan based on a particular marketing mix and put it into action
Unique selling point selling concept empezar lección		what distinguishes your product or service from others on the market the idea that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort
Production concept empezar lección		the idea that consumers will favor products that are available and highly affordable and that the organisation should therefore focus on improving production and distribution efficiency
Product concept empezar lección		the idea that consumers will favor products that offer the most quality, performance, and features and that the organisation should therefore devote its energy to making continuous product improvements
Packaging empezar lección		the materials used to protect and present a product before it is sold
Place empezar lección		how the offering will be made available to target consumers (in the marketing mix is supplemented with convenience, accessibility and organisation)
Market orientation empezar lección		the fact that everything marketers do is designed to meet the needs of the market
Marketing strategy empezar lección		describes how a company will position itself and the products it sells or the services it provides in the competitive marketplace
Marketing plan empezar lección		the written document which details the marketing methods selected and specific marketing actions or marketing activities
Promotion empezar lección		sharing information about the offering with target customers and persuading them of its merits
Target market empezar lección		the consumers, clients or customers you want to attract
Product empezar lección		a need-satisfying market offering
Price empezar lección		how much a company charges for the offering
Market segments empezar lección		groups of consumers with similar needs or purchasing desires
Marketing mix empezar lección		the set of the marketing tools the firm uses to implement ots marketing strategy
Marketing management empezar lección		the art and science of choosing target markets and building profitable relationships with them
Marketing concept empezar lección		a philosophy that holds that achieving organisational goas depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
Features empezar lección		important characteristics and qualities that products possess
Customer satisfaction empezar lección		the extent to which a product’s perceived performance matches a buyer’s expectations
Benefits empezar lección		the advantages of services in relation to the needs of the people who buy them
Economic prosperity empezar lección		profitable growth through a customer focus
Environmental stewardship empezar lección		operating efficiently and protecting the environment
Customer relationship management empezar lección		the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction
Customer-perceived value empezar lección		the customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers

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