Media Buzzwords

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término English definición English
buzzword
empezar lección
a word that has become very popular, especially a word relating to a particular activity or subject
clout
empezar lección
power / influence
hard-liner
He’s a hardliner opposed to any political settlement.
empezar lección
someone who is uncompromising to his/her beliefs
pitfall
empezar lección
a trap
asset
The business has assets totalling £5.1 million.
empezar lección
a major befenit
catch-22 situation
empezar lección
a set of problems that is impossible to escape from because each problem must be solved first before you can solve any of the others
jettison
We may have to jettison some parts of the business.
empezar lección
to get rid of something that is not useful or successful
mainstream
empezar lección
dominant trend
stalemate
Management and the unions have reached stalemate in their negotiations.
empezar lección
deadlock (punto muerto)
think-tank
empezar lección
a group of people who work together to produce new ideas on a particular subject
breakthrough
empezar lección
important discovery
burden
Men say they are willing to share the burden of domestic work. When an elderly relative falls ill, you should not have to shoulder the burden alone.
empezar lección
a serious or difficult responsibility that you have to deal with
fully-fledged
empezar lección
completely develop/ well-establish
moot point
empezar lección
question or issue which people disagree
quandary
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a difficult situation/ inability to decide (crossroad)
scapegoat
empezar lección
someone who is blamed for something that is not their fault (fall guy = cabeza de turco)
backfire
His plan backfired when Sue discovered the hidden presents.
empezar lección
has the opposite effect to the one that you wanted
cogent
empezar lección
reasonable and sensible argument (convincing)
crackdown
Police are launching a new crackdown on drug users.
empezar lección
strong action that someone in authority takes to stop a particular activity
hackneyed
empezar lección
words or ideas have been used so often that they no longer seem interesting or original / clichéd
snag
empezar lección
a samll difficulty / obstacle
streamline
empezar lección
to improve something/ to make more efficient

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