Media Buzzwords

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término English
definición English

a word that has become very popular, especially a word relating to a particular activity or subject

power / influence

hard-liner
He’s a hardliner opposed to any political settlement.
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someone who is uncompromising to his/her beliefs

a trap

asset
The business has assets totalling £5.1 million.
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a major befenit

catch-22 situation
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a set of problems that is impossible to escape from because each problem must be solved first before you can solve any of the others

jettison
We may have to jettison some parts of the business.
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to get rid of something that is not useful or successful

dominant trend

stalemate
Management and the unions have reached stalemate in their negotiations.
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deadlock (punto muerto)

a group of people who work together to produce new ideas on a particular subject

breakthrough
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important discovery

burden
Men say they are willing to share the burden of domestic work. When an elderly relative falls ill, you should not have to shoulder the burden alone.
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a serious or difficult responsibility that you have to deal with

fully-fledged
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completely develop/ well-establish

question or issue which people disagree

a difficult situation/ inability to decide (crossroad)

someone who is blamed for something that is not their fault (fall guy = cabeza de turco)

backfire
His plan backfired when Sue discovered the hidden presents.
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has the opposite effect to the one that you wanted

reasonable and sensible argument (convincing)

crackdown
Police are launching a new crackdown on drug users.
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strong action that someone in authority takes to stop a particular activity

words or ideas have been used so often that they no longer seem interesting or original / clichéd

a samll difficulty / obstacle

to improve something/ to make more efficient


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