término  |
definición |
|
empezar lección
|
|
all the companies or individuals ('middlemen') involved in moving goods or services from producers to consumers
|
|
|
|
empezar lección
|
|
an intermediary that stocks manufacturers' goods or merchandise, and sells it to retailers and professional buyers
|
|
|
|
empezar lección
|
|
dividing a market into distinct groups of buyers who have different requirements or buying habits
|
|
|
|
empezar lección
|
|
making a product (appear to be) different from similar products offered by other sellers, by product differences, advertising, packaging, etc
|
|
|
|
empezar lección
|
|
possibilities of filling unsatisfied needs in sectors in which a company can profitably produce goods or services
|
|
|
|
empezar lección
|
|
setting a high price for a new product, to make maximum revenue before competing products appear on the market
|
|
|
|
empezar lección
|
|
someone who contacts existing and potential customers, and tries to persuade them to buy goods or services
|
|
|
|
empezar lección
|
|
the attributes or characteristics of a product, sich as size, shape, quality, price, reliability, etc
|
|
|
|
empezar lección
|
|
the extent to which supply or demand (the quantity produced or bought) of a product responds to changes of price
|
|
|
|
empezar lección
|
|
the strategy of setting a low price to try to sell a large volume and increase market share
|
|
|
|
empezar lección
|
|
introduction, growth, maturity, decline stage
|
|
|
|
empezar lección
|
|
company that designs advertising for clients
|
|
|
|
empezar lección
|
|
the advertising of a particular product or service during a particular period of time
|
|
|
|
empezar lección
|
|
the statement of objectives that a client work out with an advertising agency
|
|
|
|
empezar lección
|
|
a defined set of customers whose needs a company plans to satisfy
|
|
|
|
empezar lección
|
|
the amount of money a company plans to spend in developing its advertising and buying media time or space
|
|
|
|
empezar lección
|
|
the choice of where to advertise in order to reach the right people
|
|
|
the comparative-parity method empezar lección
|
|
choosing to spend the same amount on advertising as one's competitors
|
|
|
|
empezar lección
|
|
a small amount of a product given to customers to encourage them to try it
|
|
|
word-of-mouth advertising empezar lección
|
|
free advertising, when satisfied customers recommend products to their friends
|
|
|
|
empezar lección
|
|
trying to get consumers to forward an online marketing message to other people
|
|
|
