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término		definición
loyalty empezar lección		the tendency to always buy a particular brand
image empezar lección		the ideas and beliefs people have about a brand
stretching empezar lección		using an existing name on another type of product
awareness empezar lección		how familiar people are with a brand (or its logo and slogan)
name empezar lección		the title given to a product by the company that makes it
launch empezar lección		the introduction of a product to the market
lifecycle empezar lección		the length of time people continue to buy a product
range empezar lección		the set of products made by a company
placement empezar lección		when products are used in films or TV programs
endorsement empezar lección		the use of a well-known person to advertise products
leader empezar lección		the best-selling product or brand in a market
research empezar lección		information about what consumers want or need
share empezar lección		the percentage of sales a company has
challenger empezar lección		the second best-selling product or brand in a market
segment empezar lección		customers of a similar age, income level, or social group

Managment