→ Business Handbook - Unit 3 - Corporate Structures And Strategy → Empezar lección / Descargar tarjetas en MP3

término		definición
strategic planning empezar lección		is concerned with longer term and "the big picture". done by top and middle menagers
operational planning empezar lección		translating the general, long-term goals into more specific, concrete objecitves. done by middle and supervisory menagers
SWOT analysis empezar lección		internal Strengths and Weaknesses and external Opportunities and Threats
company structure empezar lección		by function, product, customer type, geographical area
management hierarchy empezar lección		chain of command
top manager empezar lección		senior menager
CEO empezar lección		Chief executive officer
COO empezar lección		chief operating officer
top management empezar lección		set a direction of the organization and aim to inspire employees with their vision for the company's future
middle management empezar lección		are in charge of department, division, branch etc. they develop detailed plans and procedures based on the firm's overall strategy
supervisory (first-line) management empezar lección		supervisor, team leader, section chief
first-line management empezar lección		are responsible for assigning non-managerial employees to specific jobs and evaluating their performance.
large custormers empezar lección		key accounts
the grassroots empezar lección		the ordinary people in an organization
subordinates empezar lección		people supervise by supervisor
core business empezar lección		the main activity of the company that generates most of its profits
shareholder value empezar lección		financial benefits for the owners of the company
product portfolio empezar lección		the whole range of products that the company sells
brand loyalty empezar lección		when consumers are faithfull to a particular product
cost centre empezar lección		a business unit that spends money but does not generate revenue
earnings growth empezar lección		a continuing increase in profit
mission statement empezar lección		senior management's vision for the company
distribution channel empezar lección		how a product gets from the manufacturer to the end-user
coordinate empezar lección		organise people so that they work together effectively
assign empezar lección		give someone a job to do
implement empezar lección		carry out
ensure empezar lección		make certain that something happens
adapt empezar lección		change something to fit a new situation
monitor empezar lección		watch and measure sth carefully for a period of time to see how things changes
evaluate empezar lección		think about or test sth before deciding its value, suitability or effectiveness
determine empezar lección		control what sth will be; officially decide sth; find out
state-of-the-art products empezar lección		cutting edge products
tailor-made products empezar lección		customized products
one-stop shop empezar lección		all services provided in one place
a lack of managerial depth empezar lección		a lack of amount of knowledge and experience
outdated empezar lección		old fashioned
workflow empezar lección		progress of work done
direct costs empezar lección		production costs
indirect costs empezar lección		overhead costs
shortage empezar lección		a situation when you don't have enough of sth
over- reliance empezar lección		depending too much on sth
sales staff empezar lección		reps
saturation empezar lección		when everyone who wants a product already has it
SMART empezar lección		specific, measurable, agreed, realistic, time-specific

Business Handbook - unit 3 - corporate structures and strategy

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