1.2. Principles for Business.

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Principles for Businesses. Twelve key principles established by the FCA which must be observed by...?
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authorised firms.
A firm must conduct its business with integrity.
What Principles for Businesses it it?
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1. 'Integrity'.
A firm must conduct its business with due skill, care and diligence.
What Principles for Businesses it it?
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2. 'Skill, care and diligence'.
A firm must take reasonable care to organise and control its affairs responsibly and effectively with adequate risk management systems.
What Principles for Businesses it it?
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3. 'Management and control'
Financial prudence - A firm must ...?
Principles for Businesses no. 4.
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... must maintain adequate financial resources.
'A firm must observe proper standards of market conduct.'
What Principles for Businesses it it?
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5. Market conduct.
'A firm must pay due regard to the interests of its customers and treat them fairly.'
What Principle for Businesses it it?
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6. 'Customers’ interests'.
A firm must pay due regard to the information needs of its clients
What Principle for Businesses it it?
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7. 'Communications with clients'.
'A firm must manage conflicts of interest fairly between itself and its customers and between customers and other clients.'
What Principles for Businesses is it?
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8. 'Conflicts of interest'
A firm must take reasonable care to ensure the suitability of its advice and discretionary decisions for any customer who is entitled to rely upon its judgment.
What Principles for Businesses is it?
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9. 'Customers: relationships of trust'
'A firm must arrange adequate protection for clients’ assets when it is responsible for them.'
What Principle for Businesses is it?
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10. Clients’ assets.
A firm must deal with its regulators in an open and cooperative way and must disclose to the PRA/FCA appropriately anything relating to the firm of which the PRA/FCA would reasonably expect notice.
What Principle for Businesses is it?
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11. 'Relations with regulators'.
A firm must act to deliver good outcomes for retail customers. Firms need to consider the characteristics and objectives of their customers.
What Principle for Businesses is it?
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12. 'Consumer Duty'
Clients are...?
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... are Individuals or firms that conduct business THROUGH an authorised person.
Clients are categorised as retail, professional or eligible counterparty.
1. Integrity. | 2. Skill, care and diligence. | 3. Management and control. | 4. Financial Prudence. | 5. Market conduct. | 6. Customers’ interests. | 7. Communications with clients. | 8. Conflicts of interest. | 9. Customers: relationships of trust.
ISM FMC CCC CRC | What are they?
10. Clients’ assets. | 11. Relations with regulators. | 12. Consumer Duty.
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Principles for Businesses
Consumer Duty. FCA initiative to deliver ‘fair’ treatment of retail customers and the delivery of ...?
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good outcomes’
... when purchasing financial products and services.
It comprises of a Principle, Cross-Cutting rules and Outcomes.
Aim of the Consumer Duty?
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It requires firms to put their customers' needs first.
Implementation Dates of Consumer Duty. The rules came into effect in ...?
2
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2023 for new for and existing products or services, | and from July 2024 for closed products and services.
2023 | 07.2024.
Consumer Duty applies to ___?
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to products and services offered to retail customers
Consumer Duty applies to products and services offered to retail customers, including...?
5 >CDIIM<
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Consumer credit, | Deposit-taking activities | Insurance*, | Investments, | Mortgages
(FPCOB). | (BCOBS). | (ICOBS)* But not reinsurance. | (COBS).| (MCOB).
Deposit-taking activities. Consumers, micro-enterprises, charities with a turnover of less than £1 million and natural persons acting in a capacity of a ___ if acting for purposes outside their trade, business or profession.
Consumer Duty
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trustee
Trustee is...?
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... a person or organisation who is the legal owner of assets held in trust for someone else. The trustee is responsible for SAFEGUARDING THE ASSETS,
... complying with the trust deed | and overseeing the unit trust’s managers
Consumer Duty. What tyle of mortgages are in scope?
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Regulated mortgages only.
Unregulated buy-to-let contracts or commercial lending is not in scope.
The FCA has published ‘Finalised Guidance’. The essence is:
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A firm is only responsible for their own activities and actions. They are not responsible for and do not have to oversee the actions of other firms in a distribution chain.
Products or services that have not been designed for retail customers are not in scope of the Consumer Duty, provided they are...
2cz
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... are only marketed for distribution to non-retail customers, | and are not provided to another firm under a distribution agreement.
Firms acting under the ‘agent as client’ rules, will need to ___
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... need to ascertain if retail customers are at the end of the chain.
The Consumer Duty applies to wholesale firms where they have the potential to ___
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... to impact retail customers when they are involved in a distribution chain.
Consumer Duty applies to wholesale firms where they have the potential to impact retail customers when they are involved in a distribution chain and their actions (when creating products) could materially influence retail customer outcomes. For example:
4
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Design of retail products or services, including their price and value. | Communications to retail customers. | Distribution of retail products. | Customer support for retail customers engaging.
DCDC
Where the Consumer Duty applies, it is applied on a proportionate basis based on the firm’s influence over retail customer outcomes. This means that a firm...?
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... which is remote from retail customers, will have limited obligations.
The following wholesale activities are excluded from the Consumer Duty:
6 >MFm50 LGB<
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Manufacture products only for wholesale under ‘retail market business’. | Financial instruments under ‘retail market business’. | Market activities relating to non-retail financial instruments from £50,000.
RMB
Large risks insurance for commercial customers. | Group insurance policies. | Benchmark administering
Consumer Principle. Principle 12 will apply to firms who are in scope of...?
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... the Consumer Duty.
When Principle 12 applies, Principle 6 (Customers interests) and |||||||||||| Principle 7 (Communication with clients) will no longer apply to what kind of firms...?
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... to firms providing products to retail customers.
The FCA cross-cutting rules require firms to:
3
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Good faith towards retail clients acting. | Avoid foreseeable harm to them.| Support retail customers to pursue their Financial objectives.
GAF
Act in good faith towards retail customers example.
The FCA cross-cutting rules
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Acting consistently with the reasonable expectations of retail customers.
Avoid foreseeable harm to retail customers example:
The FCA cross-cutting rules
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Firms must ensure that retail customers understand and accept the inherent risk in products.
Enable and support retail customers to pursue their financial objectives example
The FCA cross-cutting rules
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Firms are not responsible for customers making their own decisions and choices.
The four ‘Good’ Outcomes the FCA expects to see:
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Products and Services Outcome. | Price and Value Outcome. ||||||||||| Consumer Understanding Outcome. | Consumer Support Outcome.
PPCC
Products and Services Outcome essence?
The ‘Good’ Outcomes the FCA expects to see
tricky
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Consumer Duty interacts with the requirements in PROD to manufacturers and distributors.
Product Intervention and Product Governance Sourcebook
Price and Value Outcome essence:
The ‘Good’ Outcomes the FCA expects to see
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While the FCA does not regulate pricing, it expects firms to offer products and services that REPRESENT FAIR VALUE.
Consumer Understanding Outcome essence:
The ‘Good’ Outcomes the FCA expects to see
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Firms must communicate with customers in a consistent manner, so that they can make INFORMED DECISIONS about purchasing financial products.
Enabling customers to be able to understand and assess: the features of products and services and the likely costs, associated risks from the products.
PROD (Product Intervention and Product Governance Sourcebook) contains the requirements for firms in respect of...
2cz
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... product oversight and governance processes | and the FCA’s use of the temporary product intervention rules.
The systems and controls firms have in place to design, approve, market and manage products throughout the products’ life cycle to ensure that they meet legal and regulatory requirements.
Product providers are responsible for ensuring that a product or service is designed...?
PROD
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... to meet a specific need of the identified target audience.
Product distributors would be responsible for distributing and marketing a product in a way that...?
PROD
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... focuses on its identified target market audience.
As part of the Consumer Duty, the FCA introduced a new Conduct Rule for firms in scope of the Duty:
(SM&CR)
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‘You must act to deliver GOOD OUTCOMES for retail customers’.
The FCA have identified in the COCON rules:
2
COCON - Code of Conduct Sourcebook (not required for the exam)
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Good faith acting. | Foreseeable harm to retail customers avoiding.
GF
Fair Treatment of Customers concept:
(FTOC)
This rule is known as the client’s best interests rule.
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"A firm must act honestly, fairly and professionally in accordance with the best interests of its client."
The FTOC initiative raises two standards in the way firms carry on their business:
2
Fair Treatment of Customers
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Helps customers to understand the features and risks of financial products. | Minimises the sale of unsuitable products.
The FTOC initiative six outcomes defined"
6
Fair Treatment of Customers
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Consumers are central to corporate culture.| Products are designed to meet the needs. | Clear information. | Advice is suitable. | Products perform as firms have led them to expect. | No unreasonable post-sale barriers imposed.
PRA Fundamental Rules essence:
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PRA’s high-level expectations relating to the safety and soundness of regulated firms.
PRA Fundamental Rules:
ACID CORP
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Adequate financial resources. | Contingency plans.| Integrity. | Due care. | Cooperation with regulators. | Own affairs responsibility. | Risk management. | Prudent.

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