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to attract or interest sb przemawiać do kogoś / podobać się komuś empezar lección
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The design has to appeal to people of all ages.
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wanting very much to achieve success in your career or to improve your social status and standard of living aspiracyjny empezar lección
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The advertising was clearly aimed at aspirational consumers.
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speaking in a direct and clear way about sth unpleasant 1. brutalnie 2. nie owijając w bawełnę empezar lección
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I have to be brutally honest with you: I don’t think it works.
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to accept and believe that an idea or plan is good dać się przekonać do czegoś empezar lección
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The whole team had completely bought into the changes.
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products or parts of a business that always make a profit and that provide money for the rest of the business empezar lección
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Licensing software has always been a cash cow for us.
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attracting attention; being noticed zwracający na siebie uwagę, rzucający się w oczy empezar lección
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I’m definitely not a conspicuous consumer – I always buy the cheapest brands.
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a description of the type of person who buys or is likely to buy a product or service profil konsumenta empezar lección
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We have done some research in order to build up a consumer profile.
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to be a characteristic that makes two things different wyróżniać empezar lección
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What distinguishes this brand from other similar brands?
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treating sb unfairly in order to gain an advantage or to make money eksploatacyjny, wyzyskujący, wykorzystujący empezar lección
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Expecting staff to work weekends for no extra pay is just exploitative.
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using words with a meaning that is not the literal (usual, basic) meaning, in order to create a particular mental picture w przenośni empezar lección
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She was, figuratively speaking, holding a gun to his head.
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to create or produce a desire or need for sth empezar lección
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The ad campaign has generated a lot of demand for our new product.
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a person who is an expert on a particular subject and advises others empezar lección
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He’s a well-known management guru.
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to hope or try to get sth domagać się, żądać czegoś empezar lección
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She hasn’t agreed to the deal yet because she is holding out for a pay rise.
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being discussed, planned, or prepared 1. szykować się (np. zmiany) 2. być w przygotowaniu (np. produkt) empezar lección
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Plans are in the pipeline for a move to new offices.
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using words with their most usual, basic meaning so that you mean exactly what you say dosłownie empezar lección
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Sales have literally doubled.
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to do as well as or be as good as sth żyć zgodnie z czymś, spełniać oczekiwania empezar lección
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He has lived up to his image as one of the world’s most successful men.
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the policy of trying to gain a larger share of a market, for example by changing the price of a product or advertising more, rather than changing the product itself empezar lección
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We are pricing the product for market penetration.
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caring more about money and possessions than anything else materialistyczny empezar lección
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Young people today are so materialistic.
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making people feel that they want to do sth, especially sth that involves hard work and effort motywacyjny empezar lección
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Ana is a fantastic motivational speaker.
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feel confused, upset, or worried, so that you do not know what to do zmieszany, zbity z tropu, speszony empezar lección
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She didn’t seem to be at all phased by his criticisms.
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to notice sth so you can react to it zauważyć coś, zwrócić na coś uwagę empezar lección
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Didn’t you pick up on the angry tone of his email?
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to take advantage of sb’s feelings wykorzystywać coś, grać na czymś (np. na uczuciach) empezar lección
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Advertising often plays on people’s fears.
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to help to develop and encourage the buying and use of something empezar lección
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promote the consumption of Advertisers will not be allowed to promote the consumption of unhealthy foods to children.
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to communicate a message or idea successfully empezar lección
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We need to put our views across to the public.
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something useful or valuable that is hard to get empezar lección
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I’ve discovered that honesty can be a rare commodity in business.
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poprawić przystosować empezar lección
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You may have to readjust your goals according to changed circumstances.
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to make a relationship between two things stronger empezar lección
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reinforce an association between These images reinforce the association between wealth and happiness.
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to make people start to feel worried or suspicious empezar lección
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The drop in house prices will ring alarm bells in some quarters.
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people or companies that are involved in a particular organization, project, system, etc., especially because they have invested money in it empezar lección
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All our employees are stakeholders in the company.
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a feeling of being worried or not confident about your social or professional position in relation to others empezar lección
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He clearly suffered from status-anxiety.
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to make or adapt sth specially for a particular purpose or person empezar lección
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Training programmes are tailored towards the needs of specific groups.
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to be made to believe sth that is not true dać się zwieść, dać się nabrać empezar lección
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Don’t be taken in by exaggerated claims about a product’s effectiveness.
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to use or take advantage of something such as a feeling that already exists empezar lección
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The movie tapped into powerful fears about climate change.
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to be likely to do sth or to happen in a particular way because this is what often or usually happens empezar lección
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You will find that younger people tend to buy brighter colours.
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something that is completely different from something else because it is at the opposite end of a range of possibilities, qualities, etc. empezar lección
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the other end of the spectrum Our company is at the other end of the spectrum to Microsoft in terms of size.
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a strong desire to do sth empezar lección
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We all have an urge to be accepted by others.
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unique selling point: a feature of a product or service that makes it different from other similar products or services empezar lección
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The unit’s USP is its small, portable size.
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