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término definición
it is the simplest part of something.
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basic
picture that shows only the basic form of something, without much detail.
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Outline
simple drawing or rough outline of something.
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Sketch
image that is created on a surface with a pen, pencil, or other instrument.
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Drawing
general idea or understanding about what something is or does.
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concept
small, specific part of something.
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detail
black residue that is produced by burning wood and is used to make drawings and sketches.
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charcoal
black, shiny mineral that can be used to make the part of a pencil that makes a mark.
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graphite
large, flat surface that is used for holding paper when drawing or sketching.
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drawing board
category of two-dimensional art forms that are often used to create commercial art.
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graphic arts
it is flat on a surface.
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two-dimensional
art that involves writing with decorative letters and symbols.
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calligraphy
type of printmaking that involves transferring an image to something from a flat, oily surface.
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lithography
type of printmaking that involves transferring an image first to a rubber surface from the original plate, then to paper. It is usually used for printing many copies of the same image.
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offset printing
art that involves producing images by transferring ink to paper with plates made out of metal, wood, or other materials.
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printmaking
type of printmaking that involves transferring an image to something from a fabric screen.
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screenprinting
colored liquid that is used to produce images in printmaking.
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printing ink
type of printmaking that involves applying an image to paper by pressing it against an inked surface with raised lines.
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relief printing
type of relief printing that involves transferring an image to something from a carved block of wood.
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woodcut
part of the Internet that includes information about a particular person, business, or other subject, and usually contains multiple connected webpages
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website
particular page on a website, with its own unique web address.
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webpage
worldwide network that allows information to move between computers and other devices.
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Internet
process of planning the appearance and function of a website.
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web design
way something looks or is visually presented.
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appearance
information, such as text or graphics, that is included in something, such as a document or webpage.
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content
technical process of building a website.
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web development
quality of being useful or having a practical purpose.
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functionality
measure of how easily something can be used.
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usability
the act of moving from one webpage to another.
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navigation
measure of how quickly and easily a website can be located.
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visibility
computer program that is used to locate information on the Internet.
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search engine
process of putting information into a programming or markup language.
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coding
A framework or outline of a website's layout and navigational systems.
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website wireframe
A system for displaying a webpage's content and formatting instructions, and is not seen in the final displayed version of the text.
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markup language
markup language that specifies the format of most webpages.
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HTML (Hypertext Markup Language)
family of markup languages that are extended or advanced versions of HTML.
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XHTML (Extensible HyperText Markup Language)
system of communication that tells a computer what to do, usually involving how to process or display information from a markup language.
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programming language
programming language that applies a particular style to basic text in a markup language.
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CSS (Cascading Style Sheets)
programming language that is used to transfer certain types of formatting into readable forms.
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XSL (extensible stylesheet language)
programming language that is used to control the actions of a computer program or web page.
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JavaScript
software that allows people to create and manage webpages without extensive knowledge of programming and markup languages.
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web content management system
type of barcode that is used to store electronic information about something, such as a webpage.
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QR code (Quick Response)
system for transferring data securely over the Internet, so that only the intended recipient receives it.
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FTP
link on a webpage that can be clicked to open another webpage.
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hyperlink
format for entering data into publishing software that requires the user to input a markup language, and does not immediately show the project's final appearance.
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batch mode
graphic content, including pictures and symbols, that is often provided with word processing software.
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clip art
production of newspapers, magazines, books, or other printed matter by means of a printer linked to a computer.
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Desktop publishing (DTP)
section of content in an electronic document or presentation, similar to a paper page in a physical document.
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electronic page
type of display technology that is designed to mimic the appearance of regular paper and is typically not backlit.
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electronic paper
arrangement of contents and design elements on a page.
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page layout
paper copy of a design or of text.
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print
To produce and issue it either over the Internet or on paper.
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publish
it is represented on a computer screen exactly as it will appear on paper.
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WYSIWYG (what you see is what you get)
it is 8.27 inches wide and 11.69 inches long paper.
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A4
To change it into a different format.
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To convert a file
a function in design and word processing programs that allows a user to quickly locate all the instances of a particular term and change them to something else.
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find-and-replace
set of formatting instructions for images that ensures design consistency. It often includes features like borders, shapes, colors, and transparency.
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item style
measurement of the spacing between letters or characters in text.
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kerning
measurement of the amount of blank space between lines of print.
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leading
it is 8.5 inches wide and 11 inches long paper.
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letter size
a layout that is used as a template for multiple pages in a document, so that each page contains the same design elements.
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master page
measurement of a paper's width and length.
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paper size
file format for text and images that is easily sent and printed.
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PDF
set of formatting instructions for text that ensures design consistency. It often includes features like font, kerning, and text color.
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style sheet
a job that a company does for a client, usually for a set fee that is agreed upon in advance.
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commission
design company that is more business-oriented or multidisciplinary than a design studio.
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firm
worker who is hired as temporary staff or on a job-by-job basis.
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freelancer
a worker who is hired for various jobs.
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generalist
group of two or more individuals who agree to work together.
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partnership
it is designed and distributed with the purpose of advertising a company, product, or service.
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promotional
a person who owns a design firm.
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proprietor
act of directing a client to a design studio or firm that can satisfy the needs of a project.
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referral
worker who is hired to work in a specific area of an industry.
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specialist
an employee who works regularly for a company and is paid a salary.
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staffer
group of designers working together.
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studio
it has little or no narrative content.
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abstract
moving image that can be narrative or abstract.
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animation
the art of designing station identifiers, logos, titles, and other media for use on television.
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broadcast design
short promotional sequence designed to run between two television programs.
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bumper
network identifier that has been animated.
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flying logo
it is an image that has motion.
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kinetic image
discipline practiced by designers who create moving graphics either for titles or for graphic elements.
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Motion design
it follows a logical sequence according to a story.
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narrative
studio of designers who create titles and trailers.
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optical house
portfolio of film or television work.
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reel
sequence preceding or following a movie or television show.
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title
short film intended to promote a television show or a movie.
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trailer
person who manages the overall design of a publication as well as the design department of the publication.
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art director
date or time by which work needs to be completed.
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deadline
an article that is representative of the opinion of the author.
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editorial
the rate at which a publication is published.
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frequency
a worker who is responsible for producing information graphics such as charts, graphs, or maps.
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graphics editor
practice of writing or editing for the purposes of p!-lblishing a periodical.
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journalism
a worker who is responsible for creating the design components of a publication, including features, columns, and inserts.
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junior designer
periodical that comes out on a weekly or monthly basis and focuses on a particular subject.
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magazine
publication that is published daily, weekly, or monthly and focuses on news.
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newspaper
any printed publication that is published on a regular basis.
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periodical
printed or digital newspaper, magazine, or other type of periodical.
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publication
open space in a publication or broadcast that companies can purchase to show advertisements.
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ad space
the act of publishing announcements designed to call attention to a product, service, or idea.
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advertising
a company that creates and implements advertising for other companies.
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An advertising agency
large sign visible from the road that is available for advertisements.
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billboard
unique name or identifying feature that distinguishes the products of one company from any other.
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brand
collection of advertisements that are focused around one central theme.
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An advertising campaign
recorded advertisement for television or radio.
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commercial
person in charge of writing the text or slogan for an advertising campaign.
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copywriter
person in charge of the artistic aspect of an advertising campaign.
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creative director
a form of small printed advertisement that is posted in prominent places or delivered by hand to consumers.
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flyer

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