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término		definición
benchmarking empezar lección		looking for possibilities for improvement by comparing one's products to those of competitors
direct investment empezar lección		entering a foreign market by setting up one's own facilities in that country
discount empezar lección		a reduction in price
e-marketing empezar lección		promotion of products and services over the internet
extranet empezar lección		a network connecting a company with its suppliers and distributors
follow-up empezar lección		to ensure customer satisfaction by maintaining contact after the sale
intranet empezar lección		a network connecting people working in the same company with one another
mark up empezar lección		the percentage of the price of a product that is added to get the selling price
market leader empezar lección		the company that has the largest market share in a given branch
opinion leader empezar lección		a person who exerts influence on others thanks to for example competence or knowledge
packaging empezar lección		designing and manufacturing of containers or wrappers for products
product line empezar lección		a group of closely related products
telephone marketing empezar lección		selling directly to customers with the use of the telephone
trade fair empezar lección		an exhibition at which companies of a certain branch demonstrate their products
viral marketing empezar lección		e-mail messages passed around among friends, an internet version of word-of-mouth marketing

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