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término definición
Building brand ...... is one of the best things you can do to promote your business. AWARE
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AWARENESS
2. Increased environmental ...... has led to a greater demand for recycled paper. AWARE
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AWARENESS
The managers were totally ...... of the reasons for the workers’ protests. AWARE
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UNAWARE
Students who achieve an ........ standard will progress to degree studies ACCEPT
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ACCEPTABLE
Many viewers find the amount of violence on TV........ ACCEPT
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UNACCEPTABLE
6. I have just received their letter of ......, so we can go ahead. ACCEPT
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ACCEPTANCE
7. The topic of my presentation is “Our greatest engineering ....... of the 20th century”. ACHIEVE
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ACHIEVEMENTS
8. One of the typical questions interviewers ask applicants is: “If you were to mention your one important ..., what would that be?” ACHIEVE
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ACHIEVEMENT
9. Typical business ...... can include things like operations, marketing, production and administration. ACT
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ACTIVITIES
10. It’s been a very ... day on the Stock Exchange. ACT
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ACTIVE
11. The unions have threatened to take industrial ........ ACT
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ACTION
12. He’s been ....... involved in politics for 30 years. ACT
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ACTIVELY
13. You can get ...... bonus if you exceed sales target by 15%. ADD
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ADDITIONAL
14. The purpose of ....... is to make customers aware of your product or service. ADVERTISE
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ADVERTISING
15. I hope to find a job as a copywriter in one of good ....... agencies. ADVERTISE
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ADVERTISING
16. Why did you prepare such a shocking ........? We may lose our more conservative customers. ADVERTISE
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ADVERTISEMENT
We will need a detailed cost ....... before offering them any money. ANALYSE
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ANALYSIS
18. Most reputable ....... predict we will be soon facing another crisis. ANALYSE
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ANALYSTS
19. Contact this lawyer, he will be able to offer ....... we desperately need now. ADVISE
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ADVICE
20. Your small business needs an ...... board- trusted advisors to whom they can turn. ADVISE
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ADVISORY
21. A job ...... form is your chance to show employers that you're perfectly suited to the role and deserve to be shortlisted for an interview. APPLY
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APPLICATION
22. Successful ....... must be able to demonstrate a clear ability to lead. APPLY
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APPLICANTS
23. Unfortunately, we cannot interview every ........ APPLY
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APPLICANT
24. This section of the law is ...... only to businesses. APPLY
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APPLICABLE
25. I am calling to postpone my ....... at 12 tomorrow, is that possible? APPOINT
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APPOINTMENT
26. You should always get ....... from your manager before you try out any new idea. APPROVE
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APPROVAL
27. The company needs more financial ....... from the government. ASSIST
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ASSISTANCE
28. He was in a meeting so I spoke to the ....... manager. ASSIST
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ASSISTANT
29. One of the ....... of this offer is free training course. ATTRACT
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ATTRACTIONS
30........ packaging will make people interested in your products. ATTRACT
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ATTRACTIVE
31. Notice of ........ must be made in writing and sent by email to vvvv@gmail.com CANCEL
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CANCELLATION
32. I’m afraid his talk at the conference is ........, he couldn’t make it because of health problems. CANCEL
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CANCELLED
33. Students have a ...... between studying French or German. CHOOSE
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CHOICE
34. Apart from outdoor advertising we plan a series of TV........ COMMERCE
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COMMERCIALS
35. What a pity Christmas has become so ........ COMMERCIAL
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COMMERCIALIZED
36. Good ...... is about speaking and listening-you need to make sure you are understood clearly and you understand what people are saying to you. COMMUNICATE
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COMMUNICATION
37. Prices are lower when there is ........ among/between the stores. COMPETE
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COMPETITION
38. We have serious problems with one of our biggest ......, can you help? COMPETE
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COMPETITORS
39. Some US industries are not as ...... as they used to be in the past. COMPETE
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COMPETITIVE
40. There are two important ways to keep your products ....... priced: calculate your costs and research your competitors regularly. COMPETE
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COMPETITIVELY
41. We can’t deal with ....... about legal advice or services, the Solicitors Regulation Authority may be able to help you. COMPLAIN
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COMPLAINTS
42. You will receive an e-mail ...... of your order. CONFIRM
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CONFIRMATION
43. Milan special forces have arrested two men in ...... with last week’s attack on a luxury hotel. CONNECT
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CONNECTION
44. The dictionary defines a ...... as "an expert in a particular field who works as an advisor either to a company or to another individual." CONSULT
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CONSULTANT
45. The law protects your ...... rights when you buy goods or services. CONSUME
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CONSUMER
46. Finally, we should examine some adverse effects of alcohol ......: traffic accidents, suicide rates, and vandalism rates. CONSUME
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CONSUMPTION
47. Community police have made a very positive ........ to crime prevention. CONTRIBUTE
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CONTRIBUTION
48. A person or company that agrees to do work or provide goods for another company is called ........ CONTRACT
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CONTRACTOR
49. Our University has released a study looking to understand how some people are more ........ than others. DECIDE
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DECISIVE
50. He will never make a good leader! He is totally ........! DECIDE
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INDECISIVE
51. There are 19 famous companies that originally had ........ names. DIFFER
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DIFFERENT
52. We offer free UK ........ for all orders over £20. DELIVER
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DELIVERY
53. There was a delay in the ........ of our plane. DEPART
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DEPARTURE
54. The company is run by a board of ........ DIRECT
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DIRECTORS
55. I always deal ........ with the manufacturer. DIRECT
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DIRECTLY
56. These are proposals for implementing the EU ...... on paternity leave. DIRECT
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DIRECTIVE
57. There have been significant computer ........ during the last decade. DEVELOP
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DEVELOPMENTS
58. The ...... world has a responsibility towards poorer countries. DEVELOP
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DEVELOPED
59. The vast majority of the world's hungry people live in ........ countries, where 12.9 percent of the population is undernourished. DEVELOP
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DEVELOPING
60. You’re protected from ....... in these situations: at work, in education, as a consumer, when buying or renting property. DISCRIMINATE
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DISCRIMINATION
61. Some common reasons for ....... include poor performance or incompetence, attendance problems, and insubordination and other behavioural problems. DISMISS
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DISMISSAL
62........ means to spread the product throughout the marketplace such that a large number of people can buy it. DISTRIBUTE
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DISTRIBUTION
63. Beer Direct are an importer, ...... and wholesaler of speciality beer in UK. DISTRIBUTE
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DISTRIBUTOR
64........ usually involves reducing the number of employees on the operating payroll. DOWNSIZE
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DOWNSIZING
65. The number of international students in British Higher Education has risen ........ over the past 20 years. DRAMATIC
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DRAMATICALLY
66. In 2008, the ... took a real down turn, causing the loss of jobs and money everywhere, and has yet to reach the point in where it was before. ECONOMISE
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ECONOMY
67. He liked money and so he thought he would study......., but politics turned out to interest him ever more. ECONOMISE
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ECONOMICS
68........ is a person who works in or studies the field of economics ECONOMISE
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ECONOMIST
69. In ........ advanced countries, women marry later. ECONOMIC
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ECONOMICALLY
70. It is not ........ to switch on the lights in every room. ECONOMY
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ECONOMICAL
71. He is the author of the best-selling ....... book that all students must read. ECONOMY
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ECONOMIC
72. Car makers are some of the most productive ...... in Britain. EMPLOY
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EMPLOYERS
73. After graduation, she found ... with a local finance company. EMPLOY
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EMPLOYMENT
74. Unfortunately, ........ has risen among people over 55. EMPLOY
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UNEMPLOYMENT
75. Our ........ do not object to working at weekends. EMPLOY
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EMPLOYEES
76. We need to be more ...... in promoting ourselves abroad. ENERGY
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ENERGETIC
77. If a famous person offers a positive ... of a product, often it will lead to more people buying the product due to the fact that they trust the celebrity. ENDORSE
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ENDORSEMENT
78. The line is ......., so I’ll have to try again later. ENGAGE
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ENGAGED
79. The president must have the highest ....... standards. ETHICS
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ETHICAL
80. Profits from acting ........ are higher than firms that only consider their own narrow self-interest. ETHICAL
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ETHICALLY
81. The law applies to all EU countries, Hungary is no ........ EXCEPT
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EXCEPTION
82. The rapid ...... of cities can cause social and economic problems. EXPAND
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EXPANSION
83. We are waiting for an ....... of his behaviour in the meeting. EXPLAIN
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EXPLANATION
84. Read the ........ leaflet and you will know how to install this lamp. EXPLAIN
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EXPLANATORY
85. Of the more unusual examples of the sales boosting technique beloved by marketing departments - the brand ........, also known as piggyback marketing. EXTEND
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EXTENSION
86. Could I speak to Mrs Gordon, please? I think it’s ... 456. EXTEND
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EXTENSION
87. The conference was a ........ because the parties did not reach an agreement. FAIL
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FAILURE
88. Farmers complained of ........ competition from cheap imported food. FAIR
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UNFAIR
89. If you’ve been treated ........ at work and it’s because of who you are, you may have been discriminated. FAIR
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UNFAIRLY
90. Our ........ adviser is convinced that the project will be a success FINANCE
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FINANCIAL
91. Millions of the citizens are ......'illiterate'. 16 % of UK adults cannot identify the balance on their bank statement. FINANCIAL
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FINANCIALLY
92. Planning ahead for seasonal sales ...... can help you prevent disaster during the holidays. FLUCTUATE
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FLUCTUATIONS
93. Due to unexpected bankruptcy of Virgo airlines all the ....... are cancelled. FLY
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FLIGHTS
94. Steve Jobs, the co-........ of Apple was one of the most commemorated people in technology and business world. FOUND
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FOUNDER
95. The engineering sector achieved significant ........ last year. GROW
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GROWTH
96. 36-year-old Sun King is one of an unknown, but reportedly ...... number of wealthy Chinese. GROW
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GROWING
97. People on welfare are wrongly seen as lazy or ........ HONEST
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DISHONEST
98........ in business is often high on lists of what employees say they want in the workplace. HONEST
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HONESTY
99. Wow! The results from our Warsaw subsidiary are really ........ IMPRESS
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IMPRESSIVE
100. It is really important to create a good ........ when meeting clients. IMPRESS
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IMPRESSION
101. I’m afraid the boss was ........ by my presentation. IMPRESS
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UNIMPRESSED
102. Personal ........ numbers (PINs) are usually used in conjunction with usernames or other passwords. IDENTIFY
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IDENTIFICATION
103. Employees have noticed an ...... in the working environment related to the increasing difficulty of finding trained staff. IMPROVE
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IMPROVEMENT
104. At the moment ........ is running at 20%! INFLATE
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INFLATION
105. I have no intention to pay such ...... prices. INFLATE
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INFLATED
106. Henry Ford is among the twenty most ....... businessmen of all time. INFLUENCE
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INFLUENTIAL
107. In this high-tech world ........ espionage is on the increase. INDUSTRY
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INDUSTRIAL
108. I enjoyed her talk, it was really ........ INFORM
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INFORMATIVE
109. I’m afraid you have been ........ She no longer works for us. INFORM
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MISINFORMED
110. Please let us know if you need more ........ INFORM
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INFORMATION
111. I’d like to welcome Jody Taylor, who I’m sure needs no ........ INTRODUCE
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INTRODUCTION
112. I expect a good return on my ....... in these shares. INVEST
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INVESTMENT
113. Small ........ were advised to hold on to their shares. INVEST
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INVESTORS
114. He described the low wages paid to police officers as almost an ........ to corruption. INVITE
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INVITATION
115. He’s extremely ........ about business and finance. KNOW
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KNOWLEDGEABLE
116. It’s really bad that our company is virtually ........ abroad. KNOW
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UNKNOWN
117. We need someone with a good working ........ of Portuguese. KNOW
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KNOWLEDGE
118. Great business ........ who are running a new start-up, need to innovate to keep the company fresh and exciting. LEAD
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LEADERS
119. Since 1990, IGC has been a ...... provider of viewing and collaboration software, helping companies share electronic content across the extended enterprise. LEAD
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LEADING
120. Someone with great....... skills today is Bill Gates who has driven Microsoft and the software industry to success. LEAD
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LEADERSHIP
121. HR professionals and employees talk about the changing nature of ........ and its impact on the workplace. LOYAL
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LOYALTY
122. Research by Robert L. Kenwood concluded that ........ need three essential skills: technical skills, human skills, and conceptual skills. MANAGE
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MANAGERS
123. The ...... director/chief executive is the most senior full-time executive of the company. MANAGE
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MANAGING
124. It’s ....... to sell such goods without a proper permit. LEGAL
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ILLEGAL
125. They questioned ....... of the company’s actions. LEGAL
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LEGALITY
126. This was our biggest financial ........ and we faced bankruptcy. LOSE
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LOSS
127. The ....... will create the biggest television company in the country. MERGE
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MERGER
128. Our real ....... is to make a profit. MOTIVATE.
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MOTIVATION
129. The salary is ........, so how much do you think I should ask for?. NEGOTIATE
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NEGOTIABLE
130. He is a very skilful ........, hire him and you will not regret. NEGOTIATE
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NEGOTIATOR
131. Who was responsible for the ........ of the seminar? ORGANIZE
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ORGANIZATION
132. The new model should be in ........ next month. PRODUCE
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PRODUCTION
133. We hope that talks with the unions will be really ........ PRODUCE
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PRODUCTIVE
134. Let us introduce our newest, innovative, absolutely magnificent ........! PRODUCE
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PRODUCT
135. All ........ must make sure that their products comply with health and safety standards. PRODUCE
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PRODUCERS
136. We are afraid that this product may be ........ PROFIT
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UNPROFITABLE
137. Doubts have been expressed as to the ........ of the business. PROFIT
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PROFITABILITY
138. She is 59, so she is entitled to take early ........ RETIRE
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RETIREMENT
139. The customer was ........ and complained to the boss. SATISFY
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DISSATISFIED.
140. What job ........ can one get from working on assembly line? SATISFY
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SATISFACTION
141. We hope the discussion will finish with a ...... outcome. SATISFY
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SATISFACTORY
142. Oh, no, it’s not a ........ name for a toy! SUIT
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SUITABLE
143. You are untrained and ........ for this type of work, you’re fired! SUIT
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UNSUITABLE
144. Our company produces a great ....... of shoes. VARY
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VARIETY
145. They put forward ....... suggestions but none was acceptable. VARY
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VARIOUS
146. The Guardian is regarded as a ........ source of information. RELY
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RELIABLE
147. She is our best sales ........, we don’t want to lose herREPRESENT
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REPRESENTATIVE
148. I am writing in ........ to your letter of May 14. RESPOND
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RESPONSE
149. The expedition is looking for ........ from one of major banks. SPONSOR
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SPONSORSHIP
150. My biggest ........ is that I can’t say ‘no’. WEAK
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WEAKNESS

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