Module 8

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término English definición English
network effects
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the value a user derives from a network relates to the number of users in the network; the value of network is proportional to n2 users: Metcalfe's Law -> two network users can make 1 connection, 5 can make 10, number of possible connections n(n-1)/2
e-commerce
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use of the Internet and Web to transact; began in 1995 and grew exponentially; moved from desktops to smartphones; three major segments: retail goods, travel and services, online content
e-commerce in different contexts
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social, mobile, local
two types of network externalities
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positive - an additional network user increases value to all other users; negative - an addiotnal network user decreases value to all other users
plaftorm ecosystems
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platforms actively encourage third-party providers to integrate products and services with their software, creating ecosystems -> exchange of value, platforms increases the value it offers to users
one-sided market
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large share of value is derived from a single class of users; messaging services, telephone networks
two-sided market
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value is derived from two categories of network users, more complex as firms must consider interaction between the two sides; payment services, video game consoles, airBnb, Uber
same-sided network effects
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increasing value to a class of users resulting from an increase in the number of users from that class; example: the added value fro. your friends joining WhatsApp
cross-side network effects
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increasing value to a class of users resulting from an increase in the number of users from another class; example: greater choice on AirBNB, a vendor offering a certain payment option, video game players and developers
positive feedback loop
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an increase in A leads to an increase in B which leads to an increase in A
collaborative consumption or sharing economy
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use of under-utilised assets; car sharing, tools sharing
servitization
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business model in which companies move from selling products to selling integrated products and services with the aim of: better meeting customers' needs, improving business results and competitive position
Drivers for newer/better services
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economic (harder to compete with prices, lower wages and increased productivity); market (focus on core competencies, customers looking fro flexibility and risk sharing); sustainability
e-commerce
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the use of the internet and the web to enact business
unique features of e-commerce
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ubiquity, global reach, universal standards, richness, interactivity, information density, personalisation, social technology
ubiquity
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available everywhere anytime; it reduces transaction costs for the customer
universal standards
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all computers can link with each other and have no problem in collaborating -> lowers the market entry costs
richness
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complexity and content of a message
information density
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quality and amount of information available
social technology
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networking
key concepts of e-commerce
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reduced information asymmetry; lowered menu costs; reduced or increased switching costs; products selling don't require a middleman
types of e-commerce
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Business-to-consumer (B2C); Business-to-Business (B2B); Consumer-to-consumer (C2C)
B2C
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a business unit selling its products to individual shoppers
B2B
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a business unit selling its products to other businesses
C2C
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consumer directly selling to other customer; eBay
New Business Models
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Portals; E-tailers; Content providers; Transaction brokers; Market creator; Service provider; Community provider
Portals
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provide initial point of entry to the web along with specialised content and other services; usually a homepage
E-tailers
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online retail stores
Content providers
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distribution of information content over the internet
Transaction brokers
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process transactions
service provider
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Saas
community provider
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social network, social media
E-Commerce Revenue Models
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Advertising, Sales, Subscription, Free/Freemium, Transaction fee, Affiliate
Advertising Revenue Model
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website generates revenue through showing ads
Sales revenue model
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revenue comes from selling products
Free/freemium revenue model
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initially free, but charges customers for advanced features
transaction fee revenue model
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company receives a fee for perfuming a transaction for the customer
affiliate revenue model
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a person or a business gets paid as a result of them referring a customer to other websites
New Ways of Marketing
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Behavioural Targeting; Social E-Commerce, The Wisdom of Crowds
Behavioural targeting
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identifying and collecting information on the clicking behaviour of individuals -> may lead to an invasion of privacy
social e-commerce
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according to social graphs, you are statistically six social clicks away from every person on earth -> viral marketing
The Wisdom of Crowds
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gather a lot of customers and ask them about the problem you are encountering
Business-to-Business Transactions
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Electronic Data Interchange (EDI); New Ways of B2B Buying and Selling

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dklekowski escribió: 2022-06-09 19:44:06
świetny zestaw !

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