Media and advertising

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término		definición
mass means of communications above-the-line Using just ______ to promote a product is not enough anymore. empezar lección		ATL above-the-line Using just ATL to promote a product is not enough anymore.
promotional message the recipient is unaware of The amount of hidden advertising in the Bond films may come as a surprise. empezar lección		hidden advertising The amount of hidden advertising in the Bond films may come as a surprise.
out-of-home products and services determined by some as non-traditional or alternative media I never knew that putting up posters in metro carts is called ______! empezar lección		ambient media I never knew that putting up posters in metro carts is called ambient media!
short song or tune used in advertising and for other commercial uses McDonalds' "I'm lovin it" is one of the most famous ______ ever. empezar lección		jingle McDonalds' "I'm loving it" is one of the most famous jingles ever.
usage of an appropriate media mix in order to achieve desired and optimum outcomes from the advertising campaign Failure of ______ is a failure of all our efforts. empezar lección		media strategy Failure of media strategy is a failure of all our efforts.
advertiser's point of view about a social or political issue or a matter of public interest ______ are great for promoting products in any publication, from your local newspaper to The Times magazine. empezar lección		advertorial Advertorials are great for promoting products in any publication, from your local newspaper to The Times magazine.
one view or display of an ad We expect an increase in unique viewer ______. empezar lección		impression We expect an increase in unique viewer impressions.

+31 tarjetas
Esta lección es parte del curso
"Vocabulario de Marketing"
(Total 364 tarjetas)

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El curso también incluye las siguientes lecciones:

Basic concepts Digital marketing Sales Market Brands Marketing tools and techniques Customer Competition Price and demand Discounts and promotions Product Distribution and logistics Finance and ratios Trend

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