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término		definición
the ability to get something easily empezar lección		Accessibility
the state of being cheap enough for People to be able to buy empezar lección		affordability
involving business arrangements or trade between two businesses empezar lección		b2b
involving the sale of goods or serivices directly to customer empezar lección		b2c
relating to trade in products and services between businesses and goverment empezar lección		b2g
the act of measuring the quality of something by comparing it with something else empezar lección		benchmarking
a product that is made by particular company empezar lección		brand
knowledge of the name of a company and the products it sells empezar lección		brand awarness
the stage of brand loyalty where the buyer will akceptacji no alternative empezar lección		brand insistence
the habit of always buying a product with the same name empezar lección		brand loyalty
nazwą marki empezar lección		brand name
a situation when a customer chooses one brand over another consistently empezar lección		brand preference
the ability to recognize the brand empezar lección		brand recognition
a study to find out when a business will start to make as much money as it has spent on products empezar lección		breakeven analysis
to use a situation to your own advantage empezar lección		capitalize on
kanal dystrybucji empezar lección		distribution channel
końcowy odbiorca empezar lección		end user
a price that is higher than it should be empezar lección		exorbitant/inflated price
luki na rynku empezar lección		gaps in the market
situation in whcich something is advertised and discussed in social media empezar lección		hype
the pratcice of adding new products to a product range to make it more complete empezar lección		line filling
the addition of a product or service with different features, sizes, pprices empezar lección		line stretching (poszerzanie Lini asortymentu)
penetracja rynku empezar lección		market penetrarion
badanie rynku empezar lección		market research
a situation in which no more of product csn be sold because there are no place for it empezar lección		market saturation
segmentacja rynku empezar lección		market segmentation
udział w rynku empezar lección		market share
the pratcice of charging a high price for a new product empezar lección		market skimming
the combination of action a company uses when selling a product or a service empezar lección		marketing mix
to increase the price of something empezar lección		mark-up
product that is intended to be bought by as many People as possible empezar lección		mass market
an opportunity for a company to offer a product that is not offered by other companies empezar lección		niche
a measure of the number of chances that a customer who May be interested in a particular product will have to see an advertisement for it empezar lección		OTS opportunity to see
to do something TK get an advantage empezar lección		ploy (trick marketingowy)
a strategy in which companies charge a higher price for a product to convience customer the product s better quality empezar lección		prestige pricing
price is equal to the sold products empezar lección		price elasticity
a product pricing strategy by which a company charges the highest initial price empezar lección		price skimming
information that you collect yourself empezar lección		primary data
ability to distinguish a product from other similar one empezar lección		product differentiation
cykl życia produktu empezar lección		product life cycle
linia produktow empezar lección		product line
the combination of products and services that company sell empezar lección		product mix
rentownosc empezar lección		profitability
methods or resources that conpel consumer to by a product or service empezar lección		promotional tool
basen on information that Cannon be easily measured empezar lección		qualitative (jakościowe)
related to information that can be shown in number and amounts empezar lección		quantitative
the price of company shares on a stock market empezar lección		quotation
the quantity or number of products sold empezar lección		sales volume
a small number of People from a larger group that is boeing tested empezar lección		sample of people
make sure that company products and customer experience meet customer expectations empezar lección		satisfy customer needs
markwt in which, more product avaiable than the People that want to buy it empezar lección		Saturated
data that is publicly avaiable empezar lección		secondary data
working with less than usual speed or energy empezar lección		sluggish
the fact of something reaching a level or point at which something starts to happen or change empezar lección		threshold effect (efekt wartości granicznej)
to producent something for a particulqr purpose or a particular group of people empezar lección		to aim at
to try to find out detailed information about a lot of different People or things empezar lección		to carry out the research
to be more successful than competition at selling the product empezar lección		to corner the market
różnicować empezar lección		differentiate
to stop producing or offering a product empezar lección		to discontinue a product
to engage in the process o gathering and analyzing information about a market empezar lección		to do/carry out/conduct market research
to debut a new product to the market empezar lección		to launch/introduce/bring out a product
to earn less money than the ammount that is spent empezar lección		to make a loss
to esrn more money than the amount that is spent empezar lección		to make a profit
to reach a stare where no more can be added empezar lección		to reach a saturation
to divide the target market into approchable groups empezar lección		to segment a market
to establish or come up with the price empezar lección		to set a price
to Pay part of the cost of producing a good in order to reduce its price empezar lección		to subsidize prices
to direct an action at a psrticular person or group empezar lección		to target at
to make change to existing product which improve the functionality empezar lección		to upgrade a product
to take money out of an account empezar lección		to withdraw
to stop selling a product empezar lección		to withdraw a product
an offer that consists of everyrhing consumers evaluate empezar lección		total product offer
a name or symbol on a product that shows it was made by a particular company empezar lección		trademark
unikatowa cecha produktu empezar lección		USP unique selling point
a service that is ussed by the public empezar lección		utillities
stosunek ceny do jakości empezar lección		value-for-money
hurtownik empezar lección		wholesaler

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