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término		definición
customers of a similar age, income level or social group empezar lección		market segment
specific messages designed to persuade an audience empezar lección		advertisement
research technique, interview which has conversational nature empezar lección		in-depth interviews
working on data that has already been completed empezar lección		desk research - secondary research
particular group of people to which an advertisement, a product is directed empezar lección		target audience
the group of respondents empezar lección		sample size
contract with an outside firm to produce goods or services rather than to produce them internally empezar lección		to outsource
to collect facts and figures empezar lección		to compile data
within the company empezar lección		in-house

marketing