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término		definición
Marketing concept empezar lección		a philosophy in which achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do.
Societal marketing concept empezar lección		holds the idea that a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests.
Customer lifetime value empezar lección		is the value of the entire stream of purchases a customer makes over a lifetime of patronage.
Customer Equity empezar lección		is the total combined customer lifetime values of all of the company's customers
Marketing myopia empezar lección		paying more attention to the specific products than to the benefits and experiences produced
Customer-perceived value empezar lección		The customer's evaluation of the difference between all the benefits and all the costs a marketing offer relative to those of competing offers.
Marketing management empezar lección		Choosing target markets and building profitable relationships
Market segmentation empezar lección		refers to dividing the markets into segments of customers
Target marketing empezar lección		refers to which segment to go after
Choosing a value proposition empezar lección		the company must decide how it will differentiate and position itself in the marketplace

Marketing