LOOKBACK 5. 5 IDEAS

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término English
definición English

Rewrite sentences 1-4 using the correct form of one of the words/phrases in the box

People with many talents can adapt to it well and tend to find a new job quickly.
adjust, revolutionise, cause damage, have a positive effect on
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People with many talents can adjust it well and tend to find a new job quickly.

It's done harm to family relationships.
revolutionise, cause damage, have a positive effect on
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It's caused damage to family relationships.

It has enabled people in the developing world to have a better quality of life.
revolutionise, have a positive effect on
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It's had a positive effect on the quality of life of people in the developing world.

It completely transformed the way people think about war.
revolutionise
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It revolutionised the way people think about war.

People with many talents can adjust it well and tend to find a new job quickly.
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it - losing your job/being made unemployed.

It's caused damage to family relationships.
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it - TV, mobile phones, the internet.

It's had a positive effect on the quality of life of people in the developing world.
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it - medicine, better crops, provision of water pumps/wells.
crops -plants such as wheat, fruit, vegetables etc that farmers grow and sell. Well - a deep hole in the ground from which water or oil is taken

It revolutionised the way people think about war.
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it - news broadcasts, 24-hour news, photographs of war, blogs/forums/social media, a particular war film.

Complete the quiz questions with a/an, the or no article.

(1) game of (2) BASKETBALL was invented by:
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The game of BASKETBALL was invented by:

(3) teacher in America
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a teacher in America

(4) Chinese general Zhao Tuo
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The Chinese general Zhao Tuo

(5) prisoners of war in Korea
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prisoners of war in Korea

Originally, basketball was played by throwing...
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into a fruit basket.

(6) first peach of the season
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the first peach of the season

(7) football
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a football

apples

WINDSURFING was invented by: (9) Ukrainian sailor.
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a Ukrainian sailor.

(10) American.
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an American.

(11) Head of (12) Australian Imperial Navy.
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The Head of Australian Imperial Navy.

It was developed: in (13) 14 BC.
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It was developed: in 14 BC.

during (14) First World War.
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during the First World War.

in (15) 1960s.
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in the 1960s.

SCRABBLE was developed by a former architect who was: (16) unemployed.
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unemployed.

(17) designer of the Eiffel Tower.
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the designer of the Eiffel Tower.

(18) blind.
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blind.

Answer the quiz questions.
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Check your answers on page 160.

The game of BASKETBALL was invented by:
a) a teacher in America. b) The Chinese general Zhao Tuo. c) prisoners of war in Korea.
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a teacher in America

Originally, basketball was played by throwing... into a fruit basket.
a) the first peach of the season. b) a football. c) apples.
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a football

WINDSURFING was invented by:
a) a Ukrainian sailor. b) an American. c) The Head of Australian Imperial Navy.
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an American.

It was developed:
a) in 14 BC. b) during the First World War. c) in the 1960s.
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during the First World War.

SCRABBLE was developed by a former architect who was:
a) unemployed. b) the designer of the Eiffel Tower. c) blind.
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unemployed.

ADVERTISING
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Add vowels to complete the words.

Seven key questions when you (?) a new version of a product:
l_ _nch
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Seven key questions when you launch a new version of a product:

Is the market for the product difficult to (?) into?
br_ _k
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Is the market for the product difficult to break into?

Is there a (?) in the market?
g_p
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Is there a gap in the market?

How would you (?) the price?
s_t
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How would you set the price?

If sales are poor, will you (?) or (?) the price?
_ncr_ _s_ or r_d_c_
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If sales are poor, will you increase or reduce the price?

What are the best ways to (?) the product?
pr_m_t_
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What are the best ways to promote the product?

Where is the best place to (?) the product?
_dv_rt_s_
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Where is the best place to advertise the product?

What famous person could best (?) the product?
_nd_rs_
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What famous person could best endorse the product?

CONDITIONALS
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Complete B's answers in two different ways. Use conditional structures.

Have you decided whether to get that car? I'm not sure yet. But it (?) save money on fuel.
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I'm not sure yet. But it'd save money on fuel.

Have you decided whether to get that car? Well, it (?) save money on fuel, so yes.
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Well, it'll save money on fuel, so yes.

Shall we go ahead with the ad? I (?) wait a little longer. But it's up to you.
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I'd wait a little longer. But it's up to you.

Shall we go ahead with the ad? I (?) wait a little longer. It's my decision.
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I'll wait a little longer. It's my decision.

I'm not sure which colour to choose. Let's ask Anne. What do you think she (?) say?
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What do you think she'll say?

I'm not sure which colour to choose. A shame Anne's not here. What (?) she say?
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A shame Anne's not here. What would she say?

Can we have the meeting away from the office? Yes, provided we (be) back by four.
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Yes, provided we're back by four.

Can we have the meeting away from the office? No, because we (not be) back by four.
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No, because we wouldn't be back by four.

Seducing shoppers
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Underline the correct alternatives in the article.

(?) you wanted to sell a product in a shop;
Provided/Supposing
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Supposing you wanted to sell a product in a shop;

exactly where (?) you place it to promote it best?
would/do
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exactly where would you place it to promote it best?

Research shows that if there (?) two similar products, identical in quality but different in price,
are/would be
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Research shows that if there are two similar products, identical in quality but different in price,

the shop (?) the more expensive one on the shelf you see first, and put the cheaper one around the corner.
will put/put
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the shop will put the more expensive one on the shelf you see first, and put the cheaper one around the corner.

That way, (?) you want to buy the product,
provided/imagine
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That way, provided you want to buy the product,

you (?) the expensive one in your basket;
put/will put
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you will put the expensive one in your basket;

and then, even if you (?) the cheaper one later,
saw/would see
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and then, even if you saw the cheaper one later,

you probably (?) go to the trouble of swapping it.
wouldn't/won't
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you probably wouldn't go to the trouble of swapping it.

Similarly, if a product was on the bottom shelf, consumers (?) less likely to buy it
are/would be
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Similarly, if a product was on the bottom shelf, consumers would be less likely to buy it

(they're often too lazy to bend over(?) they're quite short).
unless/if
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(they're often too lazy to bend over unless they're quite short).

Find and correct ten mistakes
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in the student's conversation.

It's be great if we could have the class party at a four-star hotel.
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It'd be great if we could have the class party at a four-star hotel.
It'(s) be great if we could have the class party at a four-star hotel.

That wouldn't be my last choice. How much do you feel about the school cafeteria?
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That wouldn't be my first choice. How do you feel about the school cafeteria?
That wouldn't be my (last) choice. How (much) do you feel about the school cafeteria?

The school cafeteria? To be honest, wouldn't work. What does Pizza Rizza strike you?
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The school cafeteria? To be honest, it/that wouldn't work. How does Pizza Rizza strike you?
The school cafeteria? To be honest, X wouldn't work. (What) does Pizza Rizza strike you?

That's no a bad idea at all.
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That's not a bad idea at all.
no

Actually, I think we're on the wrong truck here, I think we should go for somewhere nicer.
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Actually, I think we're on the wrong track here, I think we should go for somewhere nicer.
Actually, I think we're on the wrong (truck) here, I think we should go for somewhere nicer.

OK. Supposed we try the Four Seasons or the Hilton?
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OK. Suppose we try the Four Seasons or the Hilton?
OK. (Supposed) we try the Four Seasons or the Hilton?

I'm tearing between the two, but the Four Seasons is closer.
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I'm torn between the two, but the Four Seasons is closer.
I'm (tearing) between the two, but the Four Seasons is closer.

OK. Let go with that.
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OK. Let's go with that.
(Let)

Suggesting ideas
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Try to memorise the phrases.

(?) we could have the class party at a four-star hotel.
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It'd be great if
It'd be great if we could have the class party at a four-star hotel.

That (?) choice. (?) the school cafeteria?
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That wouldn't be my first choice; How do you feel about
That wouldn't be my first choice. How do you feel about the school cafeteria?

The school cafeteria? (?), it/that wouldn't work. (?) Pizza Rizza (?)?
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To be honest; How does X strike you?
The school cafeteria? To be honest, it/that wouldn't work. How does Pizza Rizza strike you?

That's (?) at all.
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not a bad idea
That's not a bad idea at all.

Actually, I think we're (?), I think we should go for somewhere nicer.
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on the wrong track
Actually, I think we're on the wrong track here, I think we should go for somewhere nicer.

OK. (?) the Four Seasons or the Hilton?
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Suppose we try
OK. Suppose we try the Four Seasons or the Hilton?

(?) the two, but the Four Seasons is closer.
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I'm torn between
I'm torn between the two, but the Four Seasons is closer.

OK. (?) that.
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Let's go with
OK. Let's go with that.

Plan a party for your class.
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Brainstorming

Brainstorming
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the place, kind of food, activities/games, live music and dress.

Remember the rules of brainstorming
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just say ideas and write them down but don't criticise.


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