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. A ___is a platform from which rockets, missiles, or satellites are launched empezar lección
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launching pad Would Harley Davidson be successful if it launched a Harley-Davidson automobile?
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. In the long run, they figure, the best product will win.
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If a person or thing is_____, they are never wrong; empezar lección
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They have a sense of personal infallibility
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a very small stain, mark, or shape; Pol. drobina, plamka, kropeczka empezar lección
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the individual is one small speck on a global spaceship
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What some marketing people see as the natural laws of marketing are based on a flawed premise
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you'll win or lose based on the merits of the product.
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Which is why the natural, logical way to market a product is invariably wrong.
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If truth is so illusive, why is there so much discussion in marketing about the so-called facts?
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a small amount or portion; empezar lección
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With a modicum of experience in a product category, a consumer assumes that he or she is right
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their job is to use truth as a weapon to correct the misperceptions that exist in the mind of the prospect?
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Pol. moc w koniach mechanicznych empezar lección
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n the three brands is based on quality, styling, horsepower
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n. If marketing were a battle of products, you would think the same sales order would hold true for both countries
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a person responsible for the administration of a project, or business empezar lección
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Some soft-drink executives believe that marketing is a battle of taste
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Conversely, if you have had a good experience with an American car, you've just been lucky, because every body knows that American cars are poorly made.
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to suddenly decrease to a very low level; Pol. spaść poniżej minimum empezar lección
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American sales of Audis fell through the floorboards
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have you ever personally had any problems with "unintended acceleration
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