→ Last Exam → Empezar lección / Descargar tarjetas en MP3

término		definición
Marketing mix (4Ps) empezar lección		Product, price, place, and promotion in a marketing strategy.
Market leader empezar lección		The top-selling company in a market.
Market challenger empezar lección		The second strongest competitor aiming to overtake the leader.
Market follower empezar lección		A company that imitates the market leader’s strategy.
Market niche empezar lección		A small, specialized market segment.
Market forces empezar lección		Economic factors affecting supply and demand.
Market trends empezar lección		General directions in which a market is moving.
To customize/to tailor a product empezar lección		To adapt a product to individual needs.
A custom-made/ a tailor-made product empezar lección		A product designed for a specific user.
Market segmentation (methods of market segmentation) empezar lección		Dividing a market by demographics, behavior, etc.
Marketing strategy empezar lección		A company’s overall marketing approach.
Marketing plan empezar lección		A detailed plan for promoting a product or service.
Marketing drive empezar lección		A focused marketing campaign.
Marketing expenditure empezar lección		The total cost spent on marketing.
Product lifecycle empezar lección		The stages of a product from launch to decline.
Product line empezar lección		A group of related products offered by a company.
Product mix/ range / portfolio empezar lección		All the products a company sells.
Brand awareness/recognition empezar lección		Consumer familiarity with a brand.
Brand preference empezar lección		Favoring one brand over others.
Brand loyalty empezar lección		Consistent consumer preference for a brand.
Brand insistence empezar lección		Refusal to accept substitutes for a preferred brand.
Quantitative vs qualitative data, research empezar lección		Numerical vs descriptive data and methods.
Primary vs secondary data empezar lección		First-hand data vs existing data sources.
A focus group empezar lección		A selected group giving feedback on products.
Markup empezar lección		The difference between cost and selling price.
Breakeven analysis, breakeven point empezar lección		The point where costs equal revenue.
Market share empezar lección		A company’s portion of total sales in a market.
Market segment empezar lección		A distinct group of customers in a market.
Profitability empezar lección		The ability to generate profit.
Benchmarking empezar lección		Comparing business performance to industry bests.
Brand vs trademark empezar lección		Brand is the image; trademark is the legal protection.
End-user empezar lección		The final consumer of a product.
Value for money empezar lección		A good balance between price and quality.
Early adopters empezar lección		First users of new products or technologies.
To differentiate, differentiation empezar lección		To make a product stand out from competitors.
To diversify, diversification empezar lección		To expand into new markets or products.
Market saturation empezar lección		When most potential customers already own a product.
Collocations with sales, product, market, price, brand, competition empezar lección		Common word pairings with marketing terms.
Commercials empezar lección		TV or radio advertisements.
Product placement empezar lección		Featuring a product in media content.
Product endorsement empezar lección		A celebrity or expert promoting a product.
Sponsorship empezar lección		Financial support for promotion in return for visibility.
Advertorials empezar lección		Ads presented as editorial content.
Banner ads empezar lección		Online rectangular advertisements on websites.
Pop-ups empezar lección		Online ads that appear suddenly.
Viral advertising empezar lección		Ads spread rapidly via social sharing.
Billboards/hoardings empezar lección		Large outdoor advertisements.
Posters empezar lección		Printed promotional materials for display.
Free samples empezar lección		Complimentary product given for trial.
Leaflet/flyers empezar lección		Small printed advertisements.
Mailshots empezar lección		Promotional materials sent by post or email.
Point-of-sale advertising empezar lección		Ads at the place where sales are made.
Retail outlet empezar lección		A store selling goods to customers.
Word-of-mouth empezar lección		Promotion through personal recommendations.
Subliminal advertising empezar lección		Hidden messages influencing consumers subconsciously.
Special offer empezar lección		A temporary price reduction or deal.
Guerilla marketing empezar lección		Unconventional promotional tactics.
Niche marketing empezar lección		Targeting a specific, defined market segment.
Affinity marketing empezar lección		Partnering with groups sharing similar interests.
Cold-calling empezar lección		Unsolicited calls to potential customers.
Co-branding empezar lección		Joint branding of a product by two companies.
Price sensitivity empezar lección		How demand changes with price changes.
Permission marketing empezar lección		Ads sent only to users who agree to receive them.
PR empezar lección		Public relations; managing public image.
Repeat purchases empezar lección		Customers buying a product again.
Cross-selling empezar lección		Selling related products to existing customers.
Consumer analysis empezar lección		Studying customer behavior and needs.
Brand stretching empezar lección		Using a brand name for new products.
Brand extension empezar lección		Expanding a brand into different product categories.
Brand families empezar lección		Groups of related products under one brand.
Competitive edge/advantage empezar lección		A superior position over rivals.
Outlays empezar lección		Money spent on a business activity.
Lead times empezar lección		Time between order and delivery.
Speed up deliveries empezar lección		Make product shipments faster.
Break into/enter/penetrate a market empezar lección		Start selling in a new market.
Stand out from/differentiate yourself from competition empezar lección		Be distinct from rivals.
Measure up to competition empezar lección		Perform at the same level as rivals.
Launch/bring out a product empezar lección		Introduce a new product to the market.
Come up with an idea empezar lección		Create or invent a new concept.
To bring down overheads empezar lección		Reduce fixed operating costs.
To speed up deliveries empezar lección		Increase delivery efficiency.
To break into/enter/penetrate a market empezar lección		Gain market access for a product.
To be squeezed out of the market empezar lección		Be pushed out by stronger competitors.
To come up against/ to take on/ outclass/succumb to/fight back against/ destroy the competition empezar lección		Compete or struggle with other businesses.
A booming/thriving/healthy/buoyant market empezar lección		A growing and profitable market.
Volatile/unpredictable market empezar lección		A market that changes rapidly and unpredictably.
Weak/sluggish/flat/depressed market empezar lección		A market with little activity or growth.
SWOT analysis empezar lección		Evaluation of Strengths, Weaknesses, Opportunities, and Threats.
Premium price empezar lección		A higher price due to perceived value.
Brand identity empezar lección		The visible and emotional image of a brand.
Bring a customer round to an idea empezar lección		Persuade someone to accept something.
Client’s mindset empezar lección		The attitudes and beliefs of a customer.
A USP empezar lección		Unique selling proposition; what makes a product stand out.
Price war empezar lección		Competitors cutting prices to gain market share.
A leading brand empezar lección		A top-performing brand in its category.
Standardization, to standardize empezar lección		Making products or services uniform across markets.
Economies of scale empezar lección		Cost advantages from large-scale production.
Cultural sensitivity empezar lección		Awareness of cultural differences in marketing.
Market positioning empezar lección		How a product is perceived in the market.
Emerging markets empezar lección		Rapidly growing economies.
Market entry costs empezar lección		Expenses required to enter a market.
Cultural norms empezar lección		Common practices and values in a society.
Competitive position empezar lección		A company's rank in the marketplace.
Competitive capabilities empezar lección		Strengths that allow a company to compete.
Premium brand empezar lección		A high-quality, high-priced brand.
Predominantly empezar lección		Mainly or mostly.
To opt for sth empezar lección		To choose something.
A distinct market empezar lección		A clearly defined target market.
A paradigm empezar lección		A model or pattern of thinking.
To be pragmatic empezar lección		To be practical and realistic.
Corporate identity empezar lección		The visual and cultural personality of a company.
Minimum, to minimize, minimal empezar lección		The least possible amount.
A buzzword empezar lección		A trendy or popular business term.
To be positioned empezar lección		How a brand is placed in the consumer's mind.
To be inclined empezar lección		To have a tendency or preference.
A paradox of choice empezar lección		Too many options makes choosing harder.
Persuasive empezar lección		Able to convince someone to act or agree.
To mislead empezar lección		To give a false impression.
Well-being empezar lección		The state of being healthy and happy.
A tactic empezar lección		A short-term action to achieve a goal.
A decoy effect empezar lección		A third option makes another more attractive.
To get one over on someone empezar lección		To outsmart or deceive someone.
To buy into sth empezar lección		To accept or support an idea.
To cancel out (the effects of sth) empezar lección		To neutralize or balance something.
To have a trick up one’s sleeve empezar lección		To have a secret plan or advantage.
To tap into sth empezar lección		To use or exploit a resource or trend.
To have legal standing empezar lección		To be recognized by law.
To be well-versed in sth empezar lección		To be knowledgeable or skilled in something.
There’s more than meets the eye empezar lección		There's a hidden or deeper aspect.
A household name empezar lección		A brand or person known by almost everyone.
A pillar empezar lección		A fundamental part or strong support.
A stroke of genius empezar lección		A brilliant and clever idea.
Lucrative empezar lección		Highly profitable.
To soar empezar lección		To rise very quickly.
To divulge empezar lección		To reveal or disclose information.
Seamless empezar lección		Smooth and without interruption.
Black-hat techniques empezar lección		Unethical marketing or SEO tactics.
Deceptive practices empezar lección		Misleading or dishonest business actions.
To inflate the rankings empezar lección		To falsely increase position or rating.
Basic vs dynamic e-mail marketing empezar lección		Static vs interactive and personalized email campaigns.
To factor in sth (e.g. data) empezar lección		To include something in a calculation or plan.
To scramble empezar lección		To move quickly or struggle to act.
To staunch empezar lección		To stop or restrict something, like a loss.
To step into the breach empezar lección		To take over when needed urgently.
To rewrite the rules of sth empezar lección		To completely change how something is done.
Avid empezar lección		Enthusiastic and eager.
To fall flat empezar lección		To fail to produce the intended effect.
To spark user-to-user discussion empezar lección		To start conversations among users.
To shepherd sb back empezar lección		To guide someone to return.
Name-brand companies empezar lección		Well-known and reputable brands.
To stumble into sth empezar lección		To enter or discover something by accident.
To glean empezar lección		To gather information gradually.
To woo potential clients empezar lección		To attract and persuade new customers.
To harness the medium empezar lección		To use a platform or channel effectively.
Judiciously empezar lección		Wisely and carefully.
A staffer empezar lección		An employee, especially in media or politics.
To draw a crowd empezar lección		To attract a lot of people.
To be hard to replicate empezar lección		Difficult to copy or reproduce.
The upshot empezar lección		The final result or conclusion.
Media spin empezar lección		A biased interpretation presented by media.

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