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término		definición
market empezar lección		all the potential customers share a particular need or want
marketing empezar lección		the process of developing, pricing, distributing and promoting the goods or services that satisfy such needs
marketing combines 6 empezar lección		research, product development, distribution, advertising, promotion, product improvement
6 P empezar lección		product, price, promotion, place, packaging, ppl
market leader empezar lección		firm with a much larger market share than its competitors
market challenger empezar lección		a company that number two in an industry, but which would like to become nr1
market follower empezar lección		a smaller company in an industry, more or less content with its existing market share
market nichers empezar lección		small, specialised companies, which target segments within segments
monopoly empezar lección		a market in which one single producer can fix an artifically high price
oligopoly empezar lección		a market dominated by a few large suppliers and which it is hard for new companies to break into
cartel empezar lección		a group of companies which chose to collaborate by sharing out markets, co-ordinating their prices and so on
dominant-firm oligopoly empezar lección		a situation in which the market leader can determine the price that its competitors can charge
natural monopoly empezar lección		a market in which it is normal to have only one supplier -e.g. utilities such as water and sewage
differential advantage empezar lección		a feature that makes you stand out
selling point empezar lección		feature which makes your product sell well
point of sale empezar lección		place where we sale
market driven economy empezar lección		an economy controlled by market forces rather than by government action
price skimming empezar lección		a product pricing strategy by which firm charges the highest initial price that customers will pay
product life cycle empezar lección		introduction, growth, maturity, decline
economies of scale empezar lección		a proportionate saving in costs gained by an increased level of production
market penetration strategy empezar lección		selling the product at as low a price as possible in order to attain a large market share
product recall empezar lección		request from a manufacturer to return a product after the discovery or safety issues
undercover marketing empezar lección		marketing in which customers do not realize they are being marketed to
e-marketing empezar lección		using electronic media like email or SMS to promote products
direct marketing empezar lección		promoting products to target customers, eg through addressed mail
product placement empezar lección		putting products or references to product in media like films
viral marketing empezar lección		marketing that spreads from consumer to consumer, often online
advertising empezar lección		persuading ppl to buy a product or service by announcing it on eg TV
4 C empezar lección		customer solution, cost, convienience, communication
mix coherency empezar lección		refers to how well the components of the mix are blended together
mix dynamics empezar lección		refers to how the mix is adapted to a changing business environment
determining market segmentation empezar lección		is about adapting the marketing mix to different customer subgroups

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