→ Business English → Empezar lección / Descargar tarjetas en MP3

término		definición
Combines all of its marketing goals into one plan A company’s plan that identifies how it will use matketing to achive its goals empezar lección		Marketing strategy
Describes activitIes involved in achieving specigic marketing objectives within a set timeframe A formal, written document that directs a company’s activities for a specific period of time empezar lección		Marketing plan
Actions used by a company which are usually known as 4Ps: product, price, place, promotion The combination of actions a company uses when selling a product or service. These are often described as four Ps(product, price, place, promotion) empezar lección		Marketing mix
Adjuating market strategies when entering foreign markets The process of changing to suit a different market empezar lección		Market adaptation
Dividing the market into groups of buyers with the same needs A process of dividing a market into meaningful, relatively similar, and identifiable segments or groups empezar lección		Market segmentation
a process in which a product or brand becomes bought, used, or known by more and more people Company growth by increasing sales of current products to current market segments without changing the product empezar lección		Market penetration
Not obvious way to promote products by placing it in film or television program A strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, etc. empezar lección		Product placement
Collection of all the products or services offered by a company All the products a company has available for customers at any one time empezar lección		Product portfolio
Characteristics of your product that describes its appearance components and capabilities A basic, physical, or extended attribute of a product or purchase empezar lección		Product feature
Description of a customer or set of customers that includes buying patterns, creditworthiness and purchase history A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence empezar lección		Customer profile
The clients to whom a business sells products and services The group of customers a business sells its products to empezar lección		Customer base
Ability of a company or product to retain its customers over some specifird period The practice of keeping customers by building long-term relationships empezar lección		Customer retention
Shaping brand among customers in the way that they will remember it more than others A branding stratedy in which marketers create a certain image or impression of a brand as compared to those of competitor’s brands empezar lección		Brand positioning
Visible elements of a brand (colors, design, logotype, name, symbol) that togerher create the brand in customers mind The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in customers’ minds empezar lección		Brand identity
Launching a new product by using an existing brand name on a new product in a different category Extending an existing brand name to new product categories empezar lección		Brand extansion
A programme of activities over a period of time with the aim of persuading(przekonać) the public to buy a product empezar lección		New advertising campaign
The person who has the higheat position in a company empezar lección		Chief executive
The makers of clothes, shoes etc. in new and changing styles empezar lección		Fashion producer
The organisation that makes expensive things bought for comfort and pleasure, not for basic needs empezar lección		luxury-goods company
Possibility for future development and expansion empezar lección		Growth potential
1. Able to talk and express yourself clearly. 2. Logical and well organized; easy to understand and clear 1. Zrozumiały 2. Logiczny / Spójny empezar lección		Coherent
Able to express thoughts and feelings easily and clearly, or showing this quality Jasno wysławiający się / Elokwentny empezar lección		Articulate
Able to persuade somebody to do or believe something Przekonujący empezar lección		Persuasive
Able to speak read or write a language especially a foreign language, easily and well Biegły, Płynny empezar lección		Fluent
Able to use language and express your opinions well, especially when you are speaking in public Elokwentny, Wygadany empezar lección		Eloquent
A business company owned or controlled by another company Filia, Oddział empezar lección		Subsidiary
Expressed clearly and in a few words Konkretny, Zwięzły empezar lección		Succint
Hesitating before doing something because you do not want to do it or because you are not sure that it is the right thing to do Niechętny empezar lección		Reluctant
Important client Kluczowi klienci empezar lección		Key account
Information about how much things cost Cennik empezar lección		Price list
A large exhibition, generally held at the same place and same time periodically, at which companies maintain booths to promote the sales of their products Targi empezar lección		Trade fair
A lively and confident person who enjoys being with other people Ekstrawertyczny, Otwarty, Towarzyski empezar lección		Extrovert
Main office Siedziba empezar lección		Headquaters / Head office
Not available in shop Nie mieć na stanie empezar lección		Out of stock
Not clear Niejasny, Niewyraźny, Mało precyzyjny empezar lección		Vague
Not large, strong or improtant enough for a particular purpose Niedostateczny empezar lección		Insufficient
Stop giving or offering something to somebody Wycofać z rynku empezar lección		Withdrawn from the market
The person with the most important position in a company Prezes empezar lección		CEO
The quality of doing something well with no waste of time or money Wydajność, Skuteczność empezar lección		Efficiency
Reacting quickly and in a positive way Żywo reagujący empezar lección		Responsive
Slow or unwilling to show a feelings or express opinions Powściągliwy empezar lección		Reserved
Slow to speak or act because you feel uncertain, embarrassed or unwilling Niezdecydowany empezar lección		Hesitant
To arrange to have an order Złożyć zamówienie empezar lección		Place an order
To be unable to pay what you owe, and having had control of your financial matters given, by a law court, to a person who sells your prooerty to pay your debts Zbankrutować empezar lección		To go bankrupt
To make a serious promise or decision Przysięgać empezar lección		Vowed to
To make cartain that something is done or happens Zapewnić, Upewnić się, Dopilnować empezar lección		To ensure
To make it possible for somebody to do something Umożliwić empezar lección		Enable
To make something clearer or easier to understand Wyjaśnić empezar lección		Clarify
To miss a point in time by which something must be done Nie dotrzymać terminu empezar lección		Miss deadline
To officially choose someone for a job Mianować empezar lección		Appoint
To send on Przekazać, Przekierować, Przesłać empezar lección		Forward
To talk about somebody/something in a confused way, especially for a long time Rozwodzić się nad czymś, Przynudzać empezar lección		Ramble
To upset or insult sb Obrazić kogoś empezar lección		Cause offence
Unable to relax or express your feelings inna natural way Skrępowany empezar lección		Inhabited
Very long and confused Rozwlekły, Chaotyczny empezar lección		Rambling
With your attention directed to what you want to do; with very clear aims Skupiony, Skoncentrowany empezar lección		Focused
A set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition empezar lección		Competitive adventage
One who competes or is a rival of another business enterprise Konkurent empezar lección		Competitor
A person or organization that helps another organization sell its goods and servuces to customers Dystrybutor empezar lección		Distributor
A small group of individuals who are led in discussion by a professional consultant in order to gather opinions empezar lección		Focus group
A small amount of a product which you are given to try or taste Darmowa próbka empezar lección		Free sample
Possibility for future development and expansion Potencjał wzrostu empezar lección		Growth potential
Countries with cheap labor empezar lección		Low-cost countries
Goods that were not necessery to support life; made life more enjoyable Dobra luksusowe empezar lección		Luxury-goods
A group of buyers and sellers of particular good or service Rynek empezar lección		Market
A relatively small group of consumers who have a unique set of needs and who typically are willing to pay a premium price to a firm that specializes in meeting those needs Nisza rynkowa empezar lección		Market niche
The activity of gathering information about customers’ needs and preferences Badanie rynku empezar lección		Market reaserch
Unprocessed natural products used in production empezar lección		Raw materials
An intermediary who sells to customers Pośrednik empezar lección		Retailer
One of the smaller groups or amounts that a larger group or amount can be divided into empezar lección		Segment
A company’s most important products Najważniejszy produkt empezar lección		Signature products
A type of situation analysis in which political, economic, sociological and technological factors are examined to chart an organization’s long-term plans empezar lección		Step
A planning tool used to analyze an organization’s strengths, weaknesses, opportunities, and threats empezar lección		Swot
To form the total of something empezar lección		To account for
To adjust or change to suit conditions Dostosować się empezar lección		To adapt
To make something become international empezar lección		To internationalise
To introduce a new product empezar lección		To launch a product
To advertise and offer goods for sale Handlować empezar lección		To market
Any aspect of or characteristic of a product that differentiates it from the competition. Firms will often want to stress this in their marketing empezar lección		Unique selling point
A real-time event transmitted over the internet Transmisja internetowa empezar lección		Webcast
A marketing intermediary that sells to other organizations Hurtownik empezar lección		Wholesaler
To give the main facts in a short, clear way Powiedzieć coś w paru słowach empezar lección		To put it in a nutshell
To talk about the most important thing Mówić do rzeczy empezar lección		To get straight to the point
To hear about sth because the information has been passed from one person to another innconversation Dowiedzieć się o czymś pocztą pantoflową empezar lección		To hear it on the grapevine
To give the latest information Objaśnić komuś sytuację empezar lección		To put someone in the picture
To not underatand something Źle coś zrozumieć /zimterpretować empezar lección		To get the wrong end of stick
To share similar opinions and ideas Nadawać na tych samych falach empezar lección		To be on the same wavelenght
To fail to understand anything Nie móc się połapać, nie móc się zrozumieć empezar lección		Can’t make head nor tail of it
To not understand someone Nie dogadywać się, mówić o dwóch zupełnie różnych rzeczach empezar lección		To talk at cross
To delay talking about something Owijać w bawełnę empezar lección		To beat about the bush
To be told sth by someone who has direct knowledge of it Dowiedzieć się o czymś z pierwszej ręki/ z pewnego źródła empezar lección		To get it streight from the horse’s mouth
To try to communicate with an unresponsive person Mówić jak do ściany, Rozmawiać z kimś kto nie słucha empezar lección		To be like talking to a brick wall
To include someone in group communication empezar lección		To keep someone in the loop
To make stronger Cementować empezar lección		To cement
To nurture Kultywować empezar lección		To cultivate
To support or praise Sprzyjać empezar lección		Encourage
To stimulate, promote, encourage Pielęgnować empezar lección		Foster relations
To keep Utrzymać empezar lección		Maintain
To repair Odbudować empezar lección		Restore relations
To start again Wznowić empezar lección		Resume relations
To reinforce Wzmocnić empezar lección		Strenghten
To end something suddenly Zakończyć, Zerwać empezar lección		Cut off
To make it difficult for something to cultivate in the normal way Przerwać, Zakłócić empezar lección		Disrupt
To put something in a situation where there is a risk of failling or being harmed Zagrażać, Narażać na szwank empezar lección		Jeopardise
To end a relationship with someone Zerwać kontakty, Stosunki empezar lección		Sever
To make something unpleasant or unfriendly Psuć, Pogarszać empezar lección		Sour
To make someone less confident or make something weaker Podkopać empezar lección		Undermine
To start having a relationship or communicating with another company Nawiązywać kontakty empezar lección		Establish
To make space empezar lección		To make a room
To make use of a source of energy, knowledge, etc. that already exists empezar lección		Tap into
A meeting empezar lección		Get together
The fact of being responsible for your decisions or actions and expected to explain them when you are asked Odpowiedzialność empezar lección		Accountability
To choose for an office or position Mianować empezar lección		To appoint
Important or powerful people who you know and who will help you Znajomości empezar lección		Connections
Interact with other people to exchange information and develop contacts, especially to further one’s career empezar lección		Networking
The former male and female students of a school, college or uniwersity Absolwenci empezar lección		Alumni
A legal document giving official permission to do something empezar lección		Licence
A person who attempts to make a profit by starting a company or by operating alone in the business world Przedsiębiorca empezar lección		Entrepreneur
Continue; happen empezar lección		Carry on, Go on
To prepare something, usually something official, in writing empezar lección		Draw sth up
Anticipate (spodziewać się) with pleasure empezar lección		Look forward to
To arrange Zakladac np. biznes, Planować empezar lección		Set up
To disappoint empezar lección		Let sb down
Appear Okazać się empezar lección		Turn out
To cancel empezar lección		Call sth off
Arrive and register at a hotel or airport empezar lección		Check in
Change sth into sth successful empezar lección		Turn round
To be successful or develop in a particular way empezar lección		Work out
To strenghten, develope empezar lección		Build up
To postpone Przełożyć empezar lección		Put off
To meet another person in order to do something together empezar lección		Meet up
Have a good relationship empezar lección		Get on well
A statememt that something is wrong or not satisfactory Skarga, Reklamacja empezar lección		A complaint
Specoalized knowledge (in a particular field); expert skill empezar lección		Expertise
A co-worker, an associate Kolega z pracy empezar lección		Coleque
Self-employed (usually worked for various different companies not just one) empezar lección		To work freelance
Someone you don’t know very well empezar lección		Acquaintance
1. A total amount of goods or services sold by a company during a particular period of time. 2. The amount of money that a company gets from sales during a particular period 1. Obrót- szybkość sprzedaży jakiegoś produktu 2. Obrót finansowy empezar lección		Turn over

Business English

Debes iniciar sesión para poder comentar.

Más