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término		definición
brand empezar lección		a name used to identify the goods or services of the particular seller and differentiate them from the goods or services of competitors
product empezar lección		anything capable of satisfying a need or want
product line empezar lección		a group of closely related products, which usually have the same function and are sold to the same customer groups through the same outlets
product mix empezar lección		the set of all the product lines and items offered by a company
convenience goods empezar lección		products which people use regularly and buy frequently with little effort without comparing alternatives
speciality goods empezar lección		goods with unique characteristics that informed customers have to go to a particular store to buy
shopping goods empezar lección		products for which customers generally search for information, evaluate different models and compare prices, and take time to make a selection
product elimination empezar lección		the process of withdrawing products from the market when they are no longer profitable
line-filling empezar lección		means adding further items in that part of a product range which a line already covers
line-stretching empezar lección		means lengthening a company's product line

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