→ Brand Management → Empezar lección / Descargar tarjetas en MP3

término		definición
the tendency to always buy a particular brand empezar lección		brand loyalty
the ideas and beliefs people have about a brand empezar lección		brand image
using an existing name on another type of product empezar lección		brand stretching
how familiar people are with a brand (or its logo and slogan) empezar lección		brand awareness
the title given to a product by the company that makes it empezar lección		brand name
the introduction of a product to the market empezar lección		product launch
the length of time people continue to buy a product empezar lección		product lifecycle
the set of products made by a company empezar lección		product range
when products are used in films or TV programmes empezar lección		product placement
the use of a well-known person to advertise products empezar lección		product endorsement
the best-selling product or brand in a market empezar lección		market leader
information about what consumers want or need empezar lección		marker research
the percentage of sales a company has empezar lección		market share
the second best-selling product or brand in a market empezar lección		market challenger
customers of a similar age, income level or social group empezar lección		market segment

Brand management