angielski test

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término English definición English
back to basics
empezar lección
back to fundamental principles (nowadays I dance oddly, I need to go back go basics)
fruits of its labours
empezar lección
results of work done, rezultay pracy.
Green on the inside
empezar lección
pokazuje prawdziwą miłość do zielonego Eco, phrase showing Concerto for the environmental as a core principle
Green on the outside
empezar lección
phase showing Concerto for the environment but onky superficially(powierzchowni e/na pokaz)
greenwash
empezar lección
when firm promotes itself as a Eco friendly and everytjing Eco doing great for environment and benefitial but it's just for show.
In your face
empezar lección
In a bold and agressive manner(manner-sposób)
McLibel Trial, an infamous trial between McDonald's and two ordinary people...
empezar lección
infamous trial between McDonald's and two environists. won but McDonald's but thanks to it world looked on environmental stuff a bit more.
cause-related marketing
empezar lección
partnership between companies and charities for mutual benefits
community investment
empezar lección
focuses on how companies invest in community such as health care. It has bemefits for both the investor and consumers.
corporate philantropy
empezar lección
firm or brand promotez the welfare of others. np jakieś zbiórki na coś albo dotacje.
Eco-efficiency
empezar lección
you make more goods using less resources and creating less pollution or waste.
brand image
empezar lección
(wizerunek marki) - some festures or ideas we connect with a praticular product or brand
McDonald's has such a great brand image
household name
empezar lección
Coś co zna każdy.
He will never become a household name, unlike his famous Brother.
corporate identity
empezar lección
Coś co czyni marke innym od innych (np logo, kolorystyka)

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