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término		definición
abbr. advertisement noun empezar lección		ad This ad is dispalyed both on TV and online.
a company that creates adverts for other companies noun empezar lección		advertising agency I have found a job with an advertising agency.
the amount of money a company decides to spend on advertising noun empezar lección		advertising budget The company annual advertising budget is $ 2 milion.
an advertising campaign is a group of advertisements that have the same idea or theme noun empezar lección		advertising campaign We need to create a a good advertising campaign to boost sales.
an advertisement in a newspaper or magazine that looks like one of its normal articles noun empezar lección		advertorial We need to learn more about advertorials and how they can be used.
Attention, Interest, Desire, Action - the aim of all advertising acronym empezar lección		AIDA
advertisements carry an emotion that the masses connect with noun empezar lección		appeals Using appeals in ads has always been a smart way of promoting a product.
attracting people’s notice; striking adjective empezar lección		attention-grabbing This is a attention-grabbing headline.
specific type of propaganda advertising technique that tries to get the target audience to jump on board, so as to not "miss out" on what everyone else is doing noun empezar lección		bandwagon advertising Bandwagon advertising is often used by big brands nowadays.
an elongated poster used to promote a product noun empezar lección		banner ad Where should we display this banner ad?
advantage of a product or service, usually derived from its features noun empezar lección		benefit A product's benefit is the answer to the customer's demand.
large, outdoor posters that advertise products noun empezar lección		billboard The company advertises on TV, the Internet, and billboards.
a comprehensive representation of a company with a particular product noun empezar lección		brand What is your favourite shoes brand?
a person who is hired to represent the brand and create brand awareness of the products noun empezar lección		brand ambassador The smart phone company gives its brand ambassadors free mobile phones.
how well people know a particular brand noun empezar lección		brand awareness The company expanded the brand awareness.
the ideas and beliefs that people have about a brand noun empezar lección		brand image They have a strong brand image.
the degree to which people continue to buy from the same brand or company noun empezar lección		brand loyalty Customer brand loyalty is very important.
distribution of audio and/or video signals which transmit programs to an audience verb empezar lección		broadcast This movie will be broadcasted on National Tv tomorrow evening.
a small sign that you can stick on your car with a message on it that may be funny, political, or advertising something noun empezar lección		bumper sticker Our brand has bumper stickers as well, that we hand out for free at events.
often used to refer to the buying and selling of items between individuals verb empezar lección		buy and sell What kind of products does the company buys and sells?
something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website noun empezar lección		call to action This is a call to action on people to respect the environment.
a physical book or an online digital website detailing the list of all goods and services provided by the brand noun empezar lección		catalogue You can order goods from the catalogue.
a well-known sentence or phrase, especially one that is associated with a particular famous person noun empezar lección		catchphrase What we need now is a good catchphrase for the new marketing campaign.
when a product/advertisement catches the audience's attention adjective empezar lección		catchy Yours is a catchy slogan!
an appealing melody noun empezar lección		catchy tune The company used a catchy tune in this advert.
to have a well-known person promote a product noun empezar lección		celebrity endorsement Celebrity endorsements are used by countless businesses.
verage number of copies of a magazine sold in a particular period noun empezar lección		circulation The paper has a circulation of 500,000.
small advertisements often put in a newspaper or magazine by individuals noun empezar lección		classified ads The company uses classified ads in the newspaper.
an advertisement on a website that you click on in order to move to another page or website noun empezar lección		clickthrough A click-through is the simple act of clicking on an advertisement on the website.
a specific type of people that regularly buy a company’s product noun empezar lección		client base We need to grow our client base.
the act of calling someone with the aim of selling something without them asking you to do so noun, also verb empezar lección		cold call I often receive cold calls.
advertisement broadcasted on radio or TV noun empezar lección		commercial During commercials I usually eat something.
the short period during TV programmes when advertisements are shown noun empezar lección		commercial break During the movie there was only one commercial break.
the text used in promotional or marketing pieces, like a brochure, that potential clients read to learn about a product or service noun empezar lección		copy We need someone who can write a good copy for our advertisement.
to write a text for the purpose of advertising or other forms of marketing verb empezar lección		to copywrite She is copywriting in an advertising agency.
a small electronic and/or paper promotion that helps market a product by giving the recipient a discount off of their purchase noun empezar lección		coupon This coupon gives you a big discount.
when advertisers pay for the inclusion of their product within a film/ videoclip noun empezar lección		covert advertising Covert advertising definitely helps to increase sales.
a person or organization that supplies goods to shops and companies noun empezar lección		distributor The company changed the distributor.
a person will often walk on foot from house to house or building to building to promote a product adjective empezar lección		door to door Door to door promotion is not used that much anymore.
the advertisement that is printed on two entire pages noun empezar lección		double-page spread We've got double-page spreads adertisements.
a piece of paper that gives you information or advertises something about a particular product or service noun empezar lección		flyer also: leaflet We hired some students to distribute flyers on the street.
product or service sold by a brand that is well known and sold in all parts of the world noun empezar lección		global brand This global brand is launching a new phone.
a bag containing small presents given by a company to help advertise a product or service noun empezar lección		goody bag Here is your goody bag, please take it!
a large board in a public place, used to display advertisements noun empezar lección		hoarding synonym of billboard This is a big advertising hoarding.
overwhelming publicity or exgerated claims noun empezar lección		hype We all are victims to marketing hype.
promotions organised inside stores noun empezar lección		in-store promotions We will soon start with in-store promotions.
the capacity to have an effect on the audience noun empezar lección		influence This ad can have a strong influence on kids.
they can impact a viewer and allow them easy access to the product noun empezar lección		internet pop-ups I want to block the internet pop-ups.
a page that appears before or after another page on a website, often showing advertisements or asking if the user is old enough to view the material noun empezar lección		interstitial Interstitial ads cover the interface of the host app every time.
short song or melody that helps sell a product through visual or audio media noun empezar lección		jingle I think this jingle is perfect for the ad.
a symbol or other small design adopted by an organization to identify its products noun empezar lección		logo We all wear shirts with the company's logo.
a list of names and contact details used by a company to send information and advertisements noun empezar lección		mailing list Please, add this name to the mailing list.
piece of advertising material sent to potential customers by post noun empezar lección		mailshot A mailshot should be sent to all customers to notify them of the promotion of a new product.
a company that produces goods in large numbers noun empezar lección		manufacturer Italy is a major manufacturer of leather products.
the company that sells most of a product or service in a particular market noun empezar lección		market leader They became the market leaders in providing baby goods.
large media outlets like TV, newspapers and magazines noun empezar lección		mass media To use mass media to make propaganda.
a guide to ones conduct. a sentence that servers as a principle or ideal noun empezar lección		motto Our motto is: "together is better".
an advertisement that combines naturally with the rest of the text on a website or online page. The idea here is to create an advertisement that doesn’t look like an advertisement noun empezar lección		native advertising Online you can find many native advertising.
a market that is targeting a distinct group of people noun empezar lección		niche market They create products for a small but significant niche market.
a product that is aimed at a distinct group of people noun empezar lección		niche product This cannot be classified as a niche product.
advertising outside, for example beside the road using billboards, or at sports games noun empezar lección		outdoor advertising Some places have banned outdoor advertisements.
a time when the majority of people are watching noun empezar lección		peak viewing time During peak viewing times there are many ads on TV.
it convinces us to do something or think something Adjective empezar lección		persuasive We need to come up with a persuasive ad.
a media package of brochures, coupons, and other assorted free materials sent to various outlets to help promote a product noun empezar lección		pess kit I will get a press kit for you.
a short ad that plays before an online video starts noun empezar lección		pre-roll Pre-roll ads are the most common form of video advertisement
something written by a company for newspapers and magazines and websites to share and publish noun empezar lección		press release We are issuing a press release in two hours.
the time during the viewing schedule when most people watch TV or listen to a broadcast noun empezar lección		prime time During prime time there are shows for families and kids as well.
newspapers, magazine, journals noun empezar lección		print advertising Print advertising is weaker than online advertising.
to advertise a product by using it as a prop in a TV show or film noun empezar lección		product placement This is a TV programme containing product placement.
something that advertises a product noun empezar lección		promo He directed the band's promo videos.
technique that consists in repeating the product name continuously noun empezar lección		repetition Repetition is used in advertising as a way to keep a brand in people's minds.
a page specifically used to promote a product or service noun empezar lección		sales page Sales page is the best opportunity to explain a brand's products.
a special saying made from a few words that helps identify the company or brand noun empezar lección		slogan Never forget the slogan of this company!
websites that enable users to create and share content or to participate in social networking noun empezar lección		social media Nowadays social media give access to information.
a product is on discount for a limited amount of time noun empezar lección		special offers Today there are some special offers at the store.
a company that sponsors an event, in return for recognition of the brand/ product noun empezar lección		sponsorship What is the sponsorship for this football team?
a large promotion in a magazine of a particular product or service across two full pages with glossy pictures noun empezar lección		spread Readers always concentrate on the top parts of the spread.
not obvious adjective empezar lección		subtle This ad has a subtle influence on people.
newspaper printed in small format, usually with a lot of photographs noun empezar lección		tabloid She is a tabloid journalist.
taglines are similar to slogans. They are both short phrases companies create to represent a brand or product. A tagline is different from a slogan because taglines are more permanent noun empezar lección		tagline Writing a tagline is a smart way to improve your brand.
the people a company want to sell their product or service to noun empezar lección		target audience We need to define our target audience before building a brand.
a person's written or spoken statement praising the virtue of a product noun empezar lección		testimonial Testimonials can be very persuasive sometimes.
precise time during which the commercial will be played noun empezar lección		time slot The time slot is around 9 P.M.
to reviwe or rewrite in order to make suitable for publication verb empezar lección		to edit Before publishing this advertisement we need to edit it.
become or make larger or more extensive verb empezar lección		to expand We are planning to expand our business.
to quickly become extremely popular on the Internet through social media verb empezar lección		to go viral This song went viral online.
to start a new activity verb empezar lección		to launch We are ready to launch a new car.
to introduce a new product verb empezar lección		to launch a product The company is about to launch a new product.
to put an advert somewhere verb empezar lección		to place an advert We should place our advert on the social media.
to (try to) increase sales of a product by publicising and advertising it verb empezar lección		to promote Advertising companies are always trying to come up with new ways to promote products.
to display adverts on TV verb empezar lección		to show adverts The company showed the advert on TV.
posters on trains, buses, metros or taxis (any transport) noun empezar lección		transit advertising Transit advertising is a very common way of promoting a product.
a common expression that is used in today’s technological age to help market a product across the internet noun empezar lección		viral marketing Building a viral marketing is not too easy, but its very useful.
recommendations made by individuals to other individuals about a product of service noun empezar lección		word of mouth I believe that word of mouth is the best advertisement.

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