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término		definición
ad blocking empezar lección		the use of a computer program to prevent advertisements from being displayed on a screen, for example when you visit a website
advertising agency empezar lección		a company that produces advertisements
advertising campaign empezar lección		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
adware empezar lección		software that automatically puts advertisements onto a computer screen when a person is using the internet
alliteration empezar lección		repetition of a sound
alluring empezar lección		attractive; also fetching
banner empezar lección		an advertisement that appears across the top of a page on the internet or in a newspaper
bargains galore empezar lección		a huge number of products on sale at ridiculously low prices
billboards empezar lección		(US) very large boards used for advertising
hoardings empezar lección		(UK) very large boards used for advertising
blatant lie empezar lección		very obvious and intentional lie
bombard empezar lección		to do something too often or too much, for example criticizing or questioning someone, or giving too much information
brainwash empezar lección		to make someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them
brand empezar lección		a type of product made by a particular company and sold under a particular name
brand awareness empezar lección		the degree to which people are familiar with or prefer a particular brand
catchy jingles empezar lección		easy to remember tune or song
classified ads empezar lección		a small advertisement that you put in a newspaper or a magazine, usually because you want to sell or buy something or to find or offer a job
clickbait empezar lección		content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page
commercial break empezar lección		a short interruption of a television or radio programme to broadcast advertisements
consumer goods empezar lección		products that people buy for their own use
creative brief empezar lección		a document that gives details of what should be considered when something is being designed or advertised
direct mail empezar lección		the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.
direct marketing empezar lección		the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet
fetching empezar lección		attractive; also alluring
flyers empezar lección		sheets of printed information advertising something
good/best value for money empezar lección		(UK) used in reference to something that is well worth the money spent on it
implicit empezar lección		suggested but not communicated directly
in the lap of luxury empezar lección		in a very luxurious way
informative empezar lección		providing a lot of useful information
innovative empezar lección		original and interesting
logo empezar lección		a design or symbol used by a company to advertise its products
mail shot empezar lección		the posting of advertising or similar material to a lot of people at one time
marketing strategy empezar lección		a plan of action designed to promote and sell a product or service
misleading empezar lección		causing someone to believe something that is not true
opulent empezar lección		rich and special (relating to lifestyle)
to plug empezar lección		to advertise
pop-up advertisements empezar lección		an ad that displays in a new browser window
positioning empezar lección		the way that customers think about, or the way that a company wants customers to think about, a product in relation to similar products or to competitors' products
product endorsement empezar lección		the fact of a famous person appearing in an advertisement saying that they use and like a product
product placement empezar lección		a way of advertising a product by supplying it for use in films or television programmes
proven empezar lección		shown by research
rock-bottom prices empezar lección		extremely low prices
sandwich boards empezar lección		advertising posters hung at the back and front of a person who then walks around a busy area
sky-writing empezar lección		words written in the sky using smoke from a plane
slogan empezar lección		a short easily remembered phrase, especially one used to advertise an idea or a product
social media advertising empezar lección		a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience
spam empezar lección		unwanted email, usually advertisements
sponsorship empezar lección		the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising
state-of-the-art empezar lección		use the very latest technology
subtle empezar lección		not loud, bright, noticeable, or obvious in any way
sumptuous empezar lección		rich and special (usually with words relating to food and furnishings)
tantalising empezar lección		making someone feel excited or attracted by an offer or a suggestion of something that is, in fact, unlikely to happen
target audience empezar lección		the particular group of people to which an advertisement or a product is directed
text message advertising empezar lección		a form of marketing that businesses use to send promotions to customers via text messages
to exploit empezar lección		to use someone or something unfairly for your own advantage; to use something in a way that helps you
to indulge yourself empezar lección		allow yourself something enjoyable
to pamper yourself empezar lección		treat yourself to something luxurious
to put/leave other candidates in the shade empezar lección		make candidates from other courses seem insignificant
to stand out in the crowd empezar lección		to be noticed
trailers empezar lección		brief excerpts from a film, TV or radio programme which are used to advertise it
tv commercials empezar lección		an audio-visual production of not more than one minute in duration made exclusively for advertising or promoting a product or service on television
ubiquitous empezar lección		(formal or humorous) seeming to be everywhere
unsurpassed empezar lección		the best there is
USP (unique selling proposition/point) empezar lección		a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product
watch-dog empezar lección		a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful
word-of-mouth empezar lección		when people hear about something from their friends, people they work with etc
commitment/consistency empezar lección		(in persuasion principles) once people have made a choice or taken a stand, they are under pressure to behave consistently with that commitment
social proof empezar lección		(in persuasion principles) a kind of herd behaviour; people assume that if lots of other people are doing something, then it must be okay
reciprocity empezar lección		(in persuasion principles) a general human quality that makes people return favours
scarcity empezar lección		(in persuasion principles) the smaller amount of a product is available, the more attractive it may seem
authority empezar lección		(in persuasion principles) feeling of obligation to people in position of authority or possessing features of authority such as a uniform, etc.
liking empezar lección		(in persuasion principles) people are more likely to be influenced by the people they like, e.g. people from within their community, friends, etc.

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