5. 2 ADVERTISING COLLOCATIONS

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término English
definición English

Complete the collocations with nouns from the box.
empezar lección
a price a market a product

launch advertise
empezar lección
a product

a price

break into enter
empezar lección
a market

Add the verbs from the box
empezar lección
to the word webs

increase, reduce
To lower the price of: The store has drastically reduced winter coats.
empezar lección
a price

promote, endorse
Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place
empezar lección
a product
Recommend (a product) in an advertisement: ‘he earns more money endorsing sports clothes than playing football’

dominate, see a gap in
Market dominance is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings.
empezar lección
a market
a product or service that does not exist, so that there is an opportunity to develop that product or service and sell it

Complete questions 1-12 with a word from the box
empezar lección
commercials; pop-ups; brand; campaigns; logos; influence; slogans; cold calls; advertise; makes; jingle; trailer

Are there too many TV (1) in programme breaks?
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Are there too many TV commercials in programme breaks?

"Just do it!" and "The world's local bank" are memorable (2). What others do you know?
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"Just do it!" and "The world's local bank" are memorable slogans. What others do you know?

What are the most popular (3) of car in your country? What's your favourite?
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What are the most popular makes of car in your country? What's your favourite?

Which is the most popular sports equipment (4) in your country?
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Which is the most popular sports equipment brands in your country?

Do you think that a (5) for a film accurately shows what the film is like?
empezar lección
Do you think that a trailer for a film accurately shows what the film is like?

What does an image of an apple with a bite taken out of it mean to you? What other (6) do you know?
empezar lección
What does an image of an apple with a bite taken out of it mean to you? What other logos do you know?

What type of advertisement would (7) you try a new food or drink product?
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What type of advertisement would influence you try a new food or drink product?

Do you ever find yourself singing a particular (8) for a product or a radio station?
empezar lección
Do you ever find yourself singing a particular jingle for a product or a radio station?

Can you recall any particularly successful advertising (9)?
empezar lección
Can you recall any particularly successful advertising campaigns?

If you wanted to sell a product, where would you (10)?
empezar lección
If you wanted to sell a product, where would you advertise?

How do you feel about website (11)? Do they work?
empezar lección
How do you feel about website pop-ups? Do they work?

What do you say when someone (12) you in the evenings?
empezar lección
What do you say when someone cold calls you in the evenings?


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