22 - Analysis and interpretation.

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Key user groups of financial reporting:
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Investors | Lenders | Other creditors (such as suppliers).
The purpose of financial reporting is to provide user groups with with information that will help them to make decisions about providing resources to an entity.
Benefits of disclosing Additional Performance Measures may include:
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Helping users to evaluate an entity through the EYES OF MANAGEMENT. | STRIPPING OUT TRANSACTIONS that are not relevant to current or future year operating performance.
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Additional Performance Measures drawbacks:
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Presenting an OVER-OPTIMISTIC picture of the entity's performance. | Giving undue prominence to figures that are NOT calculated IN ACCORDANCE with IFRS Standards.
APMs' are not defined within IFRS standards.
Criticism of financial reporting:
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Provide limited information about future performance. | Do not provide information about key issues that impact long-term success*| Can be manipulated through accounting estimates of policy choices.
*such as customer satisfaction
Non-financial reporting examples:
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Employee turnover. | Customer satisfaction. | Delivery times.

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