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término		definición
brand name empezar lección		the title given to a product by the company that makes it
brand extension empezar lección		using an existing name on another type of product
brand image empezar lección		the ideas and beliefs people have about a brand
brand loyalty empezar lección		the tendency to always buy a particular brand
brand awareness empezar lección		how familiar people are with a brand
product range empezar lección		the set of products made by a company
celebrity endorsement empezar lección		the use of a well-known person to advertise products
product placement empezar lección		when products are used in films or TV programmes
product launch empezar lección		the introduction of a product to the market
product lifecycle empezar lección		the length of time people continue to buy a product
market share empezar lección		the percentage of sales a company has
market segment empezar lección		customers of a similar age, income level or social group
market leader empezar lección		the best-selling product or brand in a market
market research empezar lección		information about what consumers want or need
market challenger empezar lección		the second best-selling product or brand in a market

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